SaaStr
SEPTEMBER 24, 2021
Christine Spang, Co-Founder and CTO @ Nylas. Dave Walters, CTO @ Hired. Christa Diaz, Senior Director, Customer Success @ Hired. Jenn Knight, Co-Founder, CTO @ AgentSync. Suzanne Xie, Head of Invoicing @ Stripe. Brian Peterson, CTO @ Dialpad. Karim Atiyeh, CTO & Co-Founder @ Ramp.
ProfitWell
JANUARY 2, 2020
The subscription economy has shifted the power balance in favor of the customer. Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult.
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SaaStr
JANUARY 14, 2020
We all know and could name several successful B2C and B2B companies. Should I sell a $20,000 engagement for a one week training course in a classroom or should I try to sell individual subscriptions to individuals around the world for only $100 a month, which was our initial starting price point, and we knew we had to burn the boats.
Chart Mogul
JULY 1, 2020
Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.
Chart Mogul
JULY 1, 2020
Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.
OpenView Labs
JULY 2, 2020
B2B and B2C SaaS and Subscription Report. Updated weekly to show the impact of COVID-19, this resource from ProfitWell includes data from their subscription companies. Best Product Pricing Practices for B2B SaaS. At the enterprise level, discounting SaaS contracts is expected, not optional.
Andreessen Horowitz
MARCH 20, 2024
This [includes] things like building applications across iOS and Android and Windows and Mac, localization of the interface, A/B testing, subscriptions, all these other kinds of small optimizations that you need to make a good consumer product. You’ve got to think about taxes. There’s just a lot of work.
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