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Unique Ways to Use the B2B SaaS Business Model to Leverage Your Business’s Revenue Growth

Subscription Flow

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. One of the most fundamental changes any startup can go through is entering this market niche.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.

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B2B messaging: Why everyone sounds the same and how to fix it

GetUplift

If you’re a B2B marketer, then you (more than) know this simple truth: messaging is hard. It’s not easy to get buy-in on a new bold idea that’s different from anyone else without proving that other brands use this strategy too. And ‘challenging’ is the understatement of the year.) You do too (probably). It’s a hard sell.

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19 SaaS Predictions For 2021 and Beyond

OpenView Labs

What does the future hold for B2B software? The next decade of selling to B2B SaaS companies is going to accelerate faster toward a consumer-style experience. We’ll see more services companies adopt a product led growth strategy but for selling their services online. Mike Tria, Head of Platform at Atlassian.

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Marketing Automation: What is it, Examples & Tools [2021]

Neil Patel

But marketing automation tools make your job a little more painless, so you and your team can focus your time and attention on other efforts that drive revenue. Luckily for you, I’ve compiled a list of the best marketing automation tools with countless features and automated workflows that will make marketing less of a headache.

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Content Marketing Metrics that Matter: Are You Tracking These?

Neil Patel

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.