B2B compliance Engagement Growth Marketing 
Mucker Capital
MARCH 5, 2024
To ensure compliance, take the unsubscribe link seriously. For B2B emails and prospecting, however, the emails should look more personal and one-on-one. For bulk senders, use the unsubscribe list or unsubscribe header to make it easy to unsubscribe. Alternatively, you can include the link in the body of your email.
Chart Mogul
FEBRUARY 25, 2021
There’s nothing wrong with that, of course — the right mailing list can be the foundation of inbound growth. But an actual community of active and engaged people, in conversation not just with the company but with each other, is hard to create, harder to build and just as difficult to keep. Lessons learned.
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Mucker Capital
APRIL 6, 2023
In my past roles at ACORN, GitLab, whenever I started as a head of growth, one of the data points I will look into is what's the percentage of new users coming back the second day or coming back second month? You engage the marketing team and you do a lot of acquisition and people are coming. That is the nature of this thing.
Chart Mogul
FEBRUARY 25, 2021
There’s nothing wrong with that, of course — the right mailing list can be the foundation of inbound growth. But an actual community of active and engaged people, in conversation not just with the company but with each other, is hard to create, harder to build and just as difficult to keep. Lessons learned.
Intercom, Inc.
MAY 24, 2018
As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.
Sales Hacker
JUNE 30, 2022
Why is sales and marketing alignment so important to ABM? B2B buying has changed. And McKinsey research shows that digital engagement channels have increased from 5 to 10. There might appear to be compliance at first, but it’s short-lived and surface-level. 6 steps to create sales and marketing alignment that lasts.
User Pilot
FEBRUARY 28, 2024
Here are the best funnel-tracking tools to explore: Userpilot is a product growth platform that gives you granular insights into your funnels with heatmaps, custom events, product usage tracking, and more. Google Analytics 4 is great for tracking marketing campaigns. Core feature engagement dashboard in Userpilot.
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