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Heap vs Pendo: Which is the Superior Product Analytics Tool?

User Pilot

Both Pendo and Heap support funnel analysis which allows product managers to identify friction points and optimize the product to help users experience value in less time. Pendo funnel analysis A user funnel is a sequence of actions that a user completes in-app that helps them achieve a particular goal.

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Scaling to $5B with Cockroach Labs’ CEO Spencer Kimball’s Formula for Sustained Growth and Resilience

SaaStr

To answer this question, focus on how much you really need to get to that stage where you have product market fit. 1M-$10M — Building, Innovation, and Customers Now, it’s time for the next stage of sustainable growth in SaaS, typically B and C at product-market fit and getting early customers.

Scale 196
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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. I think that’s the type of partnership and user experience we want to give to our employees and clients.

Scale 151
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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. My role at Buildium In late 2009 the economy had tanked and I had a newly minted MBA but no real job experience.

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SaaStr Podcast #385 with Balsa Founder & CEO Paul Rosania

SaaStr

How does Paul approach such large product decisions today? What does really effective product marketing mean to Paul? How do you think… And this is quite a specific one actually, to just dive into, but how do you think about effective product marketing? Harry Stebbings: Terrible metaphor.

CTO Coach 171
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Product-Led Growth (PLG) For Startups

Mucker Capital

But if you target SMBs or consumers, PLG is a fantastic way, and you have a very large user base to reach out to as well. The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products.

Startup 52
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CAC Payback Basics: What It Is, How to Calculate It and Why It Matters

OpenView Labs

With fewer sales & marketing dollars to recoup, product-led companies have an innate advantage and realize continued efficiencies as they mature, benefitting from stickiness, delightful user experiences, and virality. Nail Product / Market Fit. Don’t Forget About Your Margins.

Scale 40