AWS CTO Hire Product Marketing User Experience 
Mucker Capital
APRIL 6, 2023
But if you target SMBs or consumers, PLG is a fantastic way, and you have a very large user base to reach out to as well. The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products.
SaaStr
OCTOBER 16, 2020
How does Paul approach such large product decisions today? What does really effective product marketing mean to Paul? Is it product decisions? Is there hiring decisions? So product strategy decisions, vision documents. Paul Rosania: So let’s imagine I went to you as a CTO.
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