AWS Marketplace as a Service Sales Strategy 
SaaStr
MARCH 31, 2022
So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. And it’s one of the three large cloud vendors that we all know: Microsoft, AWS, and Google. Rico Mallozzi, Sr.
SaaStr
MARCH 17, 2023
Revolving door decision-makers impact the length of time it takes to complete a project and create a longer sales cycle. Should you purchase through a third-party marketplace? Do you need extra services that a Value-Added Reseller can provide? If you’re buying from a 3rd party, is a cloud marketplace a better option?
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OpenView Labs
JANUARY 24, 2022
So, it’s no wonder that it has been a massive year in the Cloud Marketplace business. We thought it would be great to take a look back at our State of the Cloud Marketplaces Report and share some of the key findings for those who may be planning to launch their Cloud Marketplace business in 2022. .
OpenView Labs
DECEMBER 15, 2020
Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .
Sales Hacker
JUNE 20, 2022
It is our job as leaders and sales professionals to prepare for such an eventuality. 10 key points for sales leaders. What I share with you below is a distillation of incredible advice from sales leaders and professionals, as well as my own experiences. This is an awful place from which to make decisions. So, what to do?
CloudGeometry
MARCH 22, 2022
First, SaaS is a business strategy, not a technology strategy. Part 3: Measurement One of the great breakthroughs of SaaS as a business strategy is in how it puts users and subscribers front and center of software development and keeps them there. The winners offer a better and faster way to solve customer problems.
SaaStr
APRIL 30, 2022
It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. Customer acquisition.
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