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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

Jessica Alexander, Senior Director Cloud Technology & OEM Partnerships, Crowdstrike. So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Rico Mallozzi, Sr.

Scale 198
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Snow Angels Come Early to Data : Snowflake's Strength Spells Success for Startups

Tom Tunguz

Improved terms from the cloud service providers have contributed to margin expansion.” ” Microsoft is now compensating their salespeople for selling Snowflake more aggressively than in the past, perhaps as a competitive joust to Databricks. Microsoft will launch their Databricks competitor called Fabric soon.

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The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video)

SaaStr

It’s 2021, but surprisingly, a significant number of SaaS companies still use outdated sales compensation plans. Salespeople are often compensated at the highest rate when they win brand new business, but that might not be good for revenue expansion and might contribute to churn.

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Consumption-based pricing models: transition guidance for CFOs

OPEXEngine

For example, technology companies like AWS, GCP, and Snowflake offer no contracts for customers interested in using their self-service option or beta-testing the solution. Pay for performance compensation plan. Sales compensation. Ensure the sales compensation plan aligns with the company’s consumption pricing goals.

Pricing 52
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Rule of 40: How to benchmark your SaaS growth

OPEXEngine

Since these companies aren’t growing quickly, they have to compensate with high cash flow and high EBITDA margins if they want to be seen as attractive. What if your business has a low growth rate? So which profit metric should you use?

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If it's hard to use, it's hard to sell

Practical Advice on SaaS marketing

Last week, I listened to a panel of IT professionals share their experience with software-as-a-service (SaaS) and cloud solutions. Instead these solutions for expense reporting, recruiting, asset tracking, or sales compensation management, for example, are used broadly, not by experts and not on a daily basis.

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How Top Sales Leaders are Adjusting their Sales Process (Video + Transcript)

SaaStr

There’s not that many people that have been the first salesperson in to managing a global footprint at a cloud leader. We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. Jason, you spent some time talking about like AE compensation. Kristen Habacht: Yeah.