If it's hard to use, it's hard to sell
Practical Advice on SaaS marketing
NOVEMBER 19, 2009
Last week, I listened to a panel of IT professionals share their experience with software-as-a-service (SaaS) and cloud solutions. Instead these solutions for expense reporting, recruiting, asset tracking, or sales compensation management, for example, are used broadly, not by experts and not on a daily basis.
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