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How to Win Big by Serving High-Growth Startups with Zendesk’s Head of Startups

SaaStr

Some things to think about as you craft your offer are: Does it align with your sales motion? You don’t want conflict with the sales team. How do you leverage that offer to develop relationships with partners? Those travel so fast from venture teams straight to founders, boards, and other VC funds.

Startup 186
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How Generative AI Will Turn Traditional SaaS Models On Their Head with AWS VP of Generative Builders Adam Seligman

SaaStr

Within the next 12 months, Adam Seligman, VP of Generative Builders at AWS, believes there will be an inversion of SaaS. The good news is you have a big backlog, and the bad news is you have a big backlog. All these developers will have agents to help them write faster and faster. What does that mean? What’s the data model?

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. Maria : It’s like saying, “Hey, you want a sales rep to carry 10 times the quota they do today. You can’t, you have to invest in that sales infrastructure.”

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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

At Twilio, I think my entire job there my first two years was throwing t-shirts at people, because everyone had a Twilio t-shirt I think in the developer community in 2010, and that was our marketing strategy. Your sales team becomes more efficient, your customer success team becomes efficient, your customers like you more.

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3 Customer Retention Strategies for the Pandemic’s Next Wave

ChurnZero

This is a guest blog post by Anita Toth, Chief Churn Crusher. . Customer Success teams are in a unique position to listen to their customers’ challenges. You and I both know how awful it feels to have someone disregard what we say and focus on their end goal instead. This is shocking. The second quarter of 2020 was chaotic.

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Heap vs Pendo: Which is the Superior Product Analytics Tool?

User Pilot

TL;DR Heap is a digital insights platform that allows product teams to track user behavior in mobile and web-based applications. While Userpilot is developing funnel analysis functionality, you can achieve the same results by tagging and tracking Goals. This allows product teams to group users who meet certain criteria.

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Intercom on Product: One for the roadmap

Intercom, Inc.

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. Getting this right allows your teams to work in lockstep together.