The Market Education Bet and The Fundamental Tension Quadrant
Kellblog
JANUARY 20, 2022
Our founders are super excited about our AI/ML-based algorithms for demand prediction. Our audience, on the other hand, barely understands AI/ML [1] and wants to hear about reducing the cost of carrying inventory and matching marketing programs to inventory levels [2]. Let’s map AI/ML as a marketing message onto this framework.
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