12 Go-To-Market (GTM) Metrics You Should Track for SaaS
User Pilot
NOVEMBER 28, 2023
So, let’s start with the basics: TL;DR A Go-To-Market (GTM) strategy is an action plan that outlines the time, the place, the positioning, the audience, and the goal of a new product or service. There are 12 essential GTM metrics that every SaaS should know about: New user growth rate. Customer acquisition cost. Demo bookings.
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