Forecasting Fintech’s Future and Keeping Culture Alive: A Q&A with the CEOs of BILL and Mercury
Andreessen Horowitz
APRIL 23, 2024
Both of you sell into SMBs, which is a notoriously difficult segment. One of the holy grails of SMB software is, how are you going to acquire customers? The opportunity is to leverage that trust factor to drive customer acquisition, and it has worked for us. Alex: Let’s dive into your business models.
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