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The Need-to-Know Mobile App Marketing Resources for This Year

The Marketing & Growth Hacking Publication

Mobile phone use has increased by more than 4 billion since 2015 , most of which can be attributed to the fact that smartphones are rapidly becoming a technological extension of ourselves. Forbes predicts that by the end of 2019, mobile advertising will drive as much as 75% of all digital spend. smartphones. 385% growth through 2021.

Mobile 40
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Building Consumer Grade Enterprise Products with Invision, Box, Google Maps and Crunchbase (Video + Transcript)

SaaStr

She founded Box’s growth team as well as the product operations team. And before box she ran product and engineering teams building large scale financial platforms for Accenture clients. Ciara : Craig’s designed and led teams at enterprise and consumer companies including Salesforce, eBay, and Google.

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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

If there’s a story to tell from 2022, it’s that Google’s algorithm updates continue to impact the past, present, and even future of both web development and content creation. Keyword optimization, mobile experience, and backlinks are all fundamental parts of SEO performance, but Core Web Vitals help describe the on-page experience.

AI Search 113
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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

Without automation, optimization and growth will suffer, ultimately resulting in poor ROAS. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. LeadGenius is an all-in-one view with data acquisition automation. What is lead generation automation?

Scale 108
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Unprompted: Can agencies survive the AI apocalypse?

Unbounce

How you can increase the volume and variety of your creative output using AI How you can improve your prompts If managing your data privacy is even possible in this new AI age Listen to the episode to find out about how (human) marketing agencies can fare against marketing robots… or maybe team up and create an even more powerful force.

AI 98
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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. And I put together these horrible, bad websites – I’m lucky there’s no evidence of them anymore. Atlassian does not have an outbound sales team. Kevin: Yeah, that’s true.

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Customer Journey Analytics: Don’t Let All That User Data Make You See The Forest for The Trees

User Pilot

It helps product and product marketing teams piece together and analyze the cross-channel data to improve their touchpoints. Acquisition (Aha! For subscription businesses (Think Slack or Dropbox), retaining customers is just as important, if not more, as acquisition. But then what? Or: Join our free email course!