The Marketing & Growth Hacking Publication

FEBRUARY 21, 2019

Mobile phone use has increased by more than 4 billion since 2015 , most of which can be attributed to the fact that smartphones are rapidly becoming a technological extension of ourselves. Forbes predicts that by the end of 2019, mobile advertising will drive as much as 75% of all digital spend. smartphones. 385% growth through 2021.

Mobile 40

Mobile Marketing Growth Hacking Technical Review 40

SaaSX

FEBRUARY 11, 2020

We’ve talked in the past of aligning marketing and sales efforts to maximize external acquisition channels and drive demand, but these days it’s increasingly more common for companies to simply let their product be the driver of growth. Learn more about PLG here. A mobile-first mindset. Customer-centricity.

Trends 120

Trends Artificial Intelligence SaaS Mobile 120

Tom Tunguz

JUNE 20, 2016

Subverting those incumbents is going to require a meaningfully better product or substantially more effective customer acquisition channel. The promise of mobile remains only somewhat fulfilled. Machine learning in SaaS is nascent. Chat bots, too, are early.

Venture Capital 100

Venture Capital SaaS Machine Learning Artificial Intelligence 100

Intercom, Inc.

MARCH 27, 2018

We were the first to put a messenger inside a web or mobile app for use by marketing and support teams, and later, the first to put one on a website to help sales teams too. Investing in machine learning to make automation personal at scale. Our mission from the start has been to make internet business personal.

Artificial Intelligence 224

Artificial Intelligence Scale Machine Learning Technology 224

Intercom, Inc.

FEBRUARY 28, 2018

He helped bring the company public and later through its acquisition for $3.5B. Previously Paul was the global head of brand design at Facebook, led product teams at Facebook, and worked in UX at Google, where he worked on Gmail, YouTube and mobile. He built the engineering team from a handful of people to hundreds. Interested?

Scale 195

Scale Sales Hiring CTO Engineering 195

Tom Tunguz

NOVEMBER 6, 2016

An equally competitive category to sales, marketing has seen some consolidation this year with the acquisitions of Marketo and Constant Contact, among others. The exuberant acquisition environment should enable some early-stage companies to menace their incumbents and take share, as those behemoths are distracted by M&A.

Artificial Intelligence 100

Artificial Intelligence Trends Marketing SaaS 100

Tom Tunguz

AUGUST 5, 2015

Multiplatform, mobile, simple and logical UI, anticipatory software powered by machine learning. These UX and technology dislocations create a broad new set of opportunity for startups, especially bottoms up SaaS startups whose user acquisition strategy usually relies on word of mouth growth.

Startup 100

Startup Entertainment Machine Learning Artificial Intelligence 100

User Pilot

MAY 14, 2023

It uses machine learning for customer data analysis. Some of the features of the platform include: Real-time tracking Multi-channel tracking for tracking user behavior on the website as well as mobile apps and social media Advanced segmentation AI-powered predictive analytics Event Tracking Tool: Adobe Analytics.

SaaS 98

SaaS Scale Social Media Pricing 98

User Pilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? The Product-led Growth Playbook for AI/Complex Products The machine learning revolution has come to stay, and with it comes many innovative but complex products. The game-changing dynamics of scaling in the Machine Learning Revolution.

Scale 105

Scale AI Growth Hacking Innovation 105

OPEXEngine

OCTOBER 15, 2019

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. Machine learning takes all that experience, tests it in algorithms and delivers the best tailored answer more comprehensively than any human could.

B2B 40

B2B Machine Learning Artificial Intelligence Innovation 40

Neil Patel

MARCH 10, 2021

B2C keywords will probably cost more if you target mobile devices, and B2B keywords will likely be more expensive for desktops. Target Cost-Per-Acquisition. Bidding Strategy. Advertisers can choose from eight types of automated or smart bidding strategies on Google. Smart Bidding. Maximize Conversions. This can result in a higher CPC.

Advertising 143

Advertising Machine Learning Artificial Intelligence B2C 143

The Marketing & Growth Hacking Publication

APRIL 1, 2019

In today’s digital era, how can brands adopt a mobile app-first approach to deliver better customer experiences? Mobile is no longer an isolated channel of customer acquisition, engagement, and monetisation. The world today is connected like never before and mobile is spearheading that convergence. Any parting thoughts?

Scale 40

Scale Branding Scaling Growth Hacking 40

Sales Hacker

DECEMBER 17, 2020

Eighty-one percent of SMBs rely on email as their primary customer acquisition channel. Advancements in machine learning and artificial intelligence are powering the next generation of sales enablement tools. Check that your email is readable across all devices (desktop, mobile, etc.). Sound like a lot to keep track of?

Artificial Intelligence 86

Artificial Intelligence Sales Sales Funnel Machine Learning 86

OpenView Labs

SEPTEMBER 15, 2020

PLG relies on the product itself as the primary driver of customer acquisition, conversion and expansion. This approach goes all-in on end user ease and productivity to drive growth, and is a radical shift away from the acquisition growth model so familiar in the software industry. Example Wootric PSAT survey in a mobile app.

Technical Review 52

Technical Review Metrics Scale Machine Learning 52

Unbounce

SEPTEMBER 16, 2021

You can leverage this data to make changes to where you place information and structure your page with a user interface (UI) design delivering a great customer experience for both mobile and desktop devices. percent of total web visits come via mobile , compared to 50.29 In July 2021, a study found that 49.71 percent from desktops.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

OPEXEngine

JULY 28, 2020

Creative software is still Adobe’s core, but the company is now a leader in market analytics and web development technology, and it is currently investing in artificial intelligence and machine learning. Since 2008, its revenue has tripled and its stock price has soared 14-fold in response. That has turned into a big win for Google.

Payment Solutions 52

Payment Solutions Strategy Payment Services Scale 52

Tom Tunguz

JUNE 9, 2016

Which are the ripest areas for startups to disrupt using machine learning? At the core, machine learning/artificial intelligence relies on two key ingredients: advanced algorithms and data sets to train those algorithms.

Artificial Intelligence 100

Artificial Intelligence Machine Learning B2C Startup 100

User Pilot

JUNE 11, 2021

Next, you can track the traffic source and medium to identify which acquisition channels are bringing in the most traffic. Go to Acquisition > All Traffic > Source Medium. Heap also comes optimized for both web and mobile applications. However, considering its extensive functionalities, it’s worth learning.

Software Review 52

Software Review Software Social Media SaaS 52

Sales Hacker

JANUARY 28, 2020

Thinking about customer experience, what most people don’t realize is we’ve reached a point where somewhere in the neighborhood of 20-25% of web and mobile browsers have browser and device level infections. But we can fix it,” it’s sometimes a more challenging sales cycle. Software Sales as a 2nd Career [9:00].

Sales Hiring 67

Sales Hiring Scale Sales Recruiting Management 67

User Pilot

MARCH 29, 2024

Pendo is best for tracking how mobile users. Acquisition reports. One of the many reporting features of Google Analytics, acquisition reports monitor visitor behavior, keeping track of where visitors come from and how they arrive on your website. Pendo can track product analytics data on both web and mobile apps.

Social Media 105

Social Media AI Retention Pricing 105

Neil Patel

JANUARY 18, 2023

Keyword optimization, mobile experience, and backlinks are all fundamental parts of SEO performance, but Core Web Vitals help describe the on-page experience. While that number seems low, consider that more and more websites are slowly creeping up across both desktop and mobile. of mobile ones. of desktop searches and 17.3%

AI Search 113

AI Search VP of Engineering Engineering Social Media 113

SaaStr

DECEMBER 31, 2019

They should be able to use it on a mobile device or any other device versus desktop. Ciara : So Bela, you mentioned things like VPN and security and mobile. All the work that’s happening will surface it to you using machine learning.” Is it the acquisition of the users? Bela : To me, I think they are.

Enterprise 131

Enterprise Underperforming Technical Team Scale B2B 131

Sales Hacker

NOVEMBER 16, 2021

Automated lead generation is about using tools which are powered by AI and machine learning to create lead generation systems across all your inbound and outbound channels. LeadGenius is an all-in-one view with data acquisition automation. Machine learning and automated bid optimizer. Import data from CSV.

Scale 108

Scale Outsourcing Services AI Search Machine Learning 108

SaaStock

MARCH 20, 2019

Driven by machine learning, Recorded Future’s platform gathers and analyzes information from a large number of sources to help teams make the best decisions. By making sense of the data, businesses can increase their customer acquisition and retention. Funding to date: $100.5M. Recorded Future. Founded: 2015. Founded: 1999.

SaaS Payments 271

SaaS Payments Merchant Services Payment Solutions Payments 271

User Pilot

JANUARY 26, 2021

Acquisition (Aha! For subscription businesses (Think Slack or Dropbox), retaining customers is just as important, if not more, as acquisition. The more time that a customer spends in a stage the more likely they are to churn For example, a new customer could spend a month in the acquisition phase only using one feature.

Artificial Intelligence 98

Artificial Intelligence Data Machine Learning Underperforming Technical Team 98

User Pilot

NOVEMBER 25, 2023

This analytical process is crucial in obtaining insightful information for maintaining a lucrative consumer base — increasing user acquisition, effectiveness, and improving customer retention rates. Web and mobile support – Heap works on all kinds of products, be it websites, web applications, or mobile apps.

Retention 86

Retention Software Review Technical Review Scale 86

Unbounce

JULY 12, 2023

So that’s where AI is using everything it knows from its machine learning algorithms, which it’s been trained on, to fill in the gaps and paint the outside of that image to expand it to be larger than it originally was when you put it in there. You can use what they call out-painting as well. See you guys. [00:46:03]

AI 98

AI ChatGPT Merchant Services Underperforming Technical Team 98

FastSpring

JANUARY 9, 2023

Sift uses machine learning and AI to analyze millions of global transactions each month to identify risky transactions with higher accuracy. With their recent acquisition of ProfitWell, they look to deliver SaaS reporting integrations in the future.). A mobile app. Paddle has features such as: Secure checkout.

Payment Methods 111

Payment Methods Payment Services Merchant Services Payment Solutions 111

User Pilot

MAY 24, 2021

To make it even better, you can link to Google Search Console to help you analyze search traffic to your website or mobile app. It captures the actions of the users landing on your website, including mouse movements, clicks, taps, and scrolling across multiple pages on both desktop and mobile devices accurately.

Growth Marketing 98

Growth Marketing Software Marketing SaaS 98

Intercom, Inc.

JULY 9, 2020

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. The customer or user acquisition strategy is product-led and follows this concept of land and expand. I first got started in SEO, I think at around 16 years old. I’ve always been a pretty curious kid.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

User Pilot

JULY 26, 2021

Google Analytics helps you understand your website audience better by tracking key metrics, including acquisition and behavioral metrics. User analytics can help you improve your customer acquisition efforts, identify bottlenecks in the conversion funnel, and optimize your strategies to boost conversion. Source: Heap.io.

SaaS 98

SaaS Onboarding Retention Acquisition 98

Hitenism

APRIL 24, 2017

I had to learn growth the hard way. Everything from paid acquisition, landing page tests, conversion optimization, viral loops, timing new content channels, all of it. We had to learn the hard way, by doing it ourselves. I tried so many different ideas that I can’t even remember them all anymore.

Growth Hacking 177

Growth Hacking Artificial Intelligence Technical Review Systems Review 177

SaaStock

MARCH 20, 2019

Driven by machine learning, Recorded Future’s platform gathers and analyzes information from a large number of sources to help teams make the best decisions. By making sense of the data, businesses can increase their customer acquisition and retention. Funding to date: $100.5M. Recorded Future. Founded: 2015. Founded: 1999.

SaaS Payments 100

SaaS Payments Merchant Services Payment Solutions Payments 100

Unbounce

NOVEMBER 5, 2020

The website, mobile app, and single-click checkout process contribute to the company’s success. Editor’s Note : Learn how to make your landing page more engaging with data from the Conversion Benchmark Report. 3 Weaknesses of Amazon (Your Brand Can Capitalize On). Amazon is masterful at getting users to convert.

Scale 144

Scale Marketing Merchant Services Social Media 144

SaaStr

SEPTEMBER 13, 2020

You can also find your second act inorganically via acquisition as Twilio did with SendGrid. What we’ve built is this core AI machine learning engine that takes literally millions and millions of unique sources so that we can deliver 95% accuracy to our clients. You changed the name to ZoomInfo after that acquisition.

Sales Hiring 151

Sales Hiring Scale Payments Cloud 151

Unbounce

JUNE 17, 2020

Lower your cost-per-acquisition? More specifically, he says his team wanted to ensure that: “First, the form appears above the fold in both desktop and mobile; second, a clear CTA appears several times on the page; and, third, a secondary CTA appears on the footer—in case a user is ready to create an account right away.”. No problem.

Scale 145

Scale Sales Recruiting Underperforming Technical Team Software Review 145

All that Saas

JULY 8, 2021

According to marketing pros, email is one of the most successful avenues of digital acquisition for businesses today. ActiveCampaign comes packed with pre-built automation features, email marketing, CRM, Machine Learning tools, and marketing across social channels. Want to improve your digital marketing? Well, it is true.

Software Review 52

Software Review Software Marketing Scale 52