Sales Hacker
OCTOBER 28, 2019
They have to create strategies for customer acquisition and negotiate deals that will keep everyone happy. Chances are, it’s white papers, blog posts, tweets, and so on. Unfortunately, people don’t have the attention span for that anymore, so you’ll need to be a little more innovative. However, their role reaches farther.
Totango
MARCH 16, 2021
A full journey map covers all stages from lead acquisition through subscription renewals, upsells, and referrals, although some maps abbreviate this to focus on the post-sales part of the process. B2C prospects may consume different content on different interaction mediums than B2B prospects, such as e-books vs. white papers, for example.
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Sales Hacker
SEPTEMBER 8, 2020
” Those are okay if they’re accompanied with some value, with a great article that you think would be interesting for that person, with a case study, with a white paper. We want people innovating, of course, but we want, broadly speaking, there to be best practice within the organization.
Sales Hacker
DECEMBER 9, 2019
So, I ran a product team at Symantec for a couple of years, but as that was happening, Nick finished his 6 months on the other side of that acquisition, and told me about a company he was going to join called Jay Berra Software. For our white papers and our blogs, it’s over, unfortunately, and you must think fresh and new.
Unbounce
JULY 12, 2023
And I know I’ve spoken at great length with Garrett, our Lead Content Specialist here at Unbounce, and he just polished a 6,000 word white paper on CRO , and used Chat GPT throughout the process. And if we’re not setting aside for testing new ideas and growth ideas, then we’re just failing to innovate.
Andreessen Horowitz
APRIL 9, 2024
They dive into how this approach can improve customer acquisition, account expansion, and access to new markets by leveraging partners and partner data. I’ve written my share of ambitious e-books and white papers and things like that along the way. This is different, right? It’s on the shelves at Barnes & Noble.
Sales Hacker
DECEMBER 8, 2017
Spike in acquisition purchasing power – validated via Tomasz Tunguz. Acquisition speculation – are there more possibilities that could impact SaaS in 2018? Increased Importance of Customer Experience, Personalization & Innovation. Customer acquisition costs are spiking at tremendous rates.
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