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Subscription Finance: What is Customer Lifetime Value?

FastSpring

However, there’s one metric that doesn’t get as much attention—customer lifetime value. Since most SaaS and subscription-based businesses depend on recurring payments to sustain themselves, it can pay dividends to keep a close eye on lifetime value and customer retention rates.

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13 SaaS Renewals Best Practices For Driving Business Growth

User Pilot

Mastering SaaS renewals’ best practices can transform a routine administrative task into a strategic opportunity to drive customer success and propel your business toward sustainable growth. TL;DR The SaaS renewal process involves a series of actions on/before the renewal date that lead to a customer’s renewal.

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What is the SaaS Magic Number and How Do You Calculate It?

Stax

For modern Software as a Service (SaaS) companies, the automobile is replaced by primarily digital and cloud-based solutions and software. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue. What is the SaaS Magic Number?

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Step-by-Step Process for Performing a CRO Audit: 8 Steps

User Pilot

Looking to perform a CRO audit for your website and app? Book a demo now and see how you can use our tool to conduct in-app user behavior analysis, segment users for personalized experiences, and A/B test your hypotheses to see what works. This article provides a step-by-step guide. Follow these steps for a comprehensive assessment.

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CAC Payback Period: How to Calculate and Reduce It?

User Pilot

Reducing the CAC payback period can help SaaS companies boost their financial performance and drive growth. TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. There are 3 main reasons why a SaaS company should track the CAC payback period.

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Annual vs Monthly Subscription for SaaS Businesses: Weighing the Pros and Cons

Incredo

Whether you are a startup owner, a manager of a growing business or the CEO of an established company, you might find yourself asking questions like “ Should our SaaS subscription model be monthly, annually or both ?” History of the subscription pricing model: From newspapers to the rise of SaaS subscription. Key finding?

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What is Product-Led Innovation? Strategies, Examples, and More

User Pilot

Choose the right monetization model that aligns with your product’s value and user payment willingness. Product-led growth metrics like product qualified leads, activation rate , onboarding completion rate, and CLV define customer success in product-led innovation.