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How to Categorize Expenses in a SaaS Startup v2.0

Baremetrics

Here’s an overview of the series: Part 1: How to Categorize Expenses in a SaaS Startup v2.0 You’ll need Cost of Revenue to calculate your Gross Margin, which in turn you need to calculate Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC) Payback Time and to understand your company’s unit economics in general.

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Product-Led Growth (PLG) For Startups

Mucker Capital

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. Hila Qu has been the Head of Growth or VP of Growth at a number of different companies and startups, most notably Acorns and GitLab. That is a natural hurdle for PLG motion.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Before hiring, assess your current needs and hire as your company grows. What to do before building a team for your SaaS company You can’t just jump into hiring without some forethought, or you’ll make many mistakes. Before the hiring process, take some time to decide on your current needs and hire as your company grows.

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Whose Company Is It Anyway? Differences between Founders and Hired CEOs

OPEXEngine

Startup CEOs generally fall into one of two categories and the category is likely to predict how they will approach the ownership issue. However, as soon as a founder/CEO raises venture capital (VC) they have decided to take investing partners along on the journey. Hired CEOs: It’s the Board’s Company vs. It’s My Company to Run.

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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

403: Sam Taylor is the VP of Sales and Success @ Loom, the startup that helps you get your message across by making it easy to record instantly shareable videos. As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader.

Scale 171
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The B2B Marketplace Funding Napkin 2021

Point Nine Land

Having invested in 9 B2B marketplaces and gathered data from 20+ different investors, here are our findings on what it takes to raise money in 2021 for B2B marketplaces. A technical co-founder or CTO is always a great-to-have at this stage and becomes a must-have as the business scales beyond seed. Economics and Acquisition ??

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SaaStr Podcasts for the Week with Crossbeam and Podium – January 10, 2020

SaaStr

297: Bob Moore is the Founder & CEO @ Crossbeam, the startup that helps companies find overlapping prospects and customers while keeping the rest of their data private and secure. Before that Bob co-founded RJ Metrics, where he built a global base of online retailers leading to their acquisition by Magento Commerce in 2016.