OpenView Labs

FEBRUARY 3, 2022

As investors, we keep a close eye on customer acquisition cost (CAC) payback. We use it as an indicator that a company has the right fundamentals in place to effectively ramp up customer acquisition. AWS and other infrastructure providers have been using UBP for nearly a decade. The takeaway.

Headcount 98

Headcount SaaS Compensation Acquisition 98

Clouded Judgement

MARCH 22, 2024

And once a customer has paid back the initial acquisitions costs to acquire it, all future streams of revenue can loosely be described as a cash flow annuity. This is why the consumption players (Snowflake, Mongo, Confluent, Azure, AWS, etc) so more variability in the macro slowdown. Do you have ARR or ERR?

AI 193

AI Revenue Cloud Technical Advisors 193

Sales Hacker

JUNE 1, 2020

This is part of a phenomenon called Product Led Growth (PLG) , an end-user growth model that relies on the product itself to be the primary driver of customer acquisition, conversion, and expansion. Sales still makes up 25% of their headcount on average. Sounds an awful lot like Sales. No hassle and no credit card required.

Sales Hiring 92

Sales Hiring Scale Headcount Sales 92

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 96

Scale Startup Technical Review Software Review 96

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. While that’s the case, paid advertising was always a key—and highly effective—component of Buildium’s customer acquisition strategy.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 69

Scale Startup Technical Review Software Review 69

How To Buy Saas

MAY 21, 2025

Greenhouse has separate modules for Onboarding and CRM that can be added, making it a comprehensive talent acquisition suite. Ideal Use Case: Lever is best suited for companies that are in scale-up mode for example, a tech company that just got funding and plans to double its headcount, or a mid-market firm expanding into new markets.

Systems Review 52

Systems Review Sales Recruiting Sales Hiring Technical Review 52