Acquisition AWS Benchmarks Revenue 
Clouded Judgement
APRIL 11, 2024
Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. It looks at the YoY dollar change in quarterly revenue from the hyperscalers (just looking at Azure / AWS because the data goes back further) going back a few years. net retention and CAC payback).
OPEXEngine
JUNE 29, 2020
If this is the first time you’re hearing about the Rule of 40, this financial framework helps you weigh up your revenue growth against your margins. Benchmark the health of your SaaS company, and. Using this framework, you can: Understand the trade off between growth and profitability. Read on to find out more!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Baremetrics
DECEMBER 7, 2023
Benefits of using Expense Categories in SaaS The main expense categories for any SaaS company are: Cost of Revenue Research & Development Sales & Marketing General & Admin These four categories are the standard for describing costs and expenses of any SaaS company from Salesforce to Zoom to your startup.
OPEXEngine
JUNE 11, 2020
At OPEXEngine, we pull apart the different nuances of each business model to make sure we are benchmarking companies correctly. SaaS companies have to focus both on new customer acquisition as well as retaining and delighting customers throughout the customer relationship. These terms affect revenue recognition.
OpenView Labs
JANUARY 29, 2020
Not satisfied with reaching $1 billion in annual revenue, Atlassian furthered its commitment to product led growth by jumping on the freemium bandwagon. Is freemium an effective lead generation, conversion, and revenue driving strategy for your recurring revenue-based business? Freemium benchmarks. 10 Questions To Answer.
OpenView Labs
FEBRUARY 2, 2021
With last year in the rearview mirror, we can look at OpenView’s 2020 Expansion SaaS Benchmarks Report to tell us how exactly COVID-19 impacted SaaS companies. Here’s why: PLG is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, retention, and expansion.
Outseta
AUGUST 23, 2017
Each year the company’s revenue targets were set, rather arbitrarily, at the beginning of the year. What sort of revenue growth will our investors be happy with? It had customer acquisition and revenue targets for existing products, and new lines of business that did not yet exist. This isn’t an academic exercise for us.”
Expert insights. Personalized for you.
177 
Let's personalize your content