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Facebook Ads: A Quick-start Guide for Beginners

Buffer Resources

  Track ad performance in real-time While Meta got rid of its full Facebook Analytics platform in 2021, it still has excellent resources for understanding ad performance, including reach, engagement, conversions, and more metrics. If you'd rather use a mobile device, a Facebook Ads Manager app is available for Apple and Android.

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Cognigy Sells for $955M in the Latest AI Unicorn Exit: But Was There Even an AI Premium at All?

SaaStr

So the real math is: Upfront payment : ~$905M on projected 2025 revenue of $65M = 13.9x multiple Full payment if milestones hit : $955M on 2026 revenue of ~$115M = 8.3x Customer Validation : Cognigy serves over 1,000 brands including Mercedes-Benz, Nestlé, Lufthansa Group, and Bosch.

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How to use landing page sales funnels to convert more visitors

Unbounce

Stage 1: Top-of-funnel (TOFU) In the top-of-funnel (TOFU) stage, potential customers first become aware of your brand. Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc. At this stage, the goal is to attract a wide audience and generate interest in your products or services. March 14, 2024.

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Olo vs Toast: $2B vs $25B – The Strategic Tale of Two Tech Giants

SaaStr

Free Cash Flow: Nearly break-even (partner payment timing impact) Toast: The Growth Juggernaut Q4 2024 Metrics: Revenue: $1.34B (+29% YoY) ARR: $1.6B (+34% YoY) Operating Income: $32M (2.4% larger revenue base by 2025. margin) Net Income: $11.8M margin) Net Income: $11.8M

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Digital Payments: 12 Digital Payment Options to Consider Accepting in Your Business

Stax

We can hail a ride from a mobile app, and our transactions for all sorts of goods and services can be easily paid for from our phones. Physical wallets are phasing out, left behind in favor of digital wallets and other digital payment options. In 2019, 77% of US consumers were using at least one type of digital payment system.

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5 Interesting Learnings from Shopify at $5 Billion in ARR

SaaStr

Zoom came out of 2020-2021 with SMBs no longer growing, but a huge boost in the enterprise. Payments still materially accelerating overall growth to 16%, and predicting revenue growth from payments and merchant solutions to more than double that of subscriptions and SaaS. More on that here. Or quite get right.

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Top 10 Best Enterprise CRM solutions for 2021

Sales Hacker

As businesses grow, their software requirements grow as well. At this point, a business needs to look for an enterprise solution that can support its growth. As businesses grow and adapt, software shouldn’t hold them back. It might sound like a simple task, but choosing an enterprise CRM solution is difficult.