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The Expanding Role of Marketing in SaaS Companies

Tom Tunguz

When a potential customer enters the consideration phase of the buyer journey, the marketing team transitions the lead to his sales account executive, who educates the customer from the consideration stage through purchase. In higher price point sales, sales picks up the customer after the customer indicates an intent to purchase.

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The Most Successful SaaS Sectors

Tom Tunguz

In every sales process for every SaaS startup, there is one ultimate internal champion advocating the purchasing decision. Software companies targeting Human Resources and Sales teams are in aggregate each worth about $50B. Salesforce Sales 92%. Nevertheless, the majority of the revenue remains from sales teams.

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Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

Scale 136
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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

My background as a SaaS entrepreneur, and then share the big trends we’re seeing in the world of SaaS, both what we’re seeing over the next few years and then also zeroing in on what has changed in the last few weeks in the middle of this COVID crisis. This was a 30 year mega trend into the future. FULL TRANSCRIPT BELOW.

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Top Communities for Women in Sales & Revenue (And How They’re Changing the Game)

Sales Hacker

It’s a problem in sales too. According to the 2019 State of Sales Performance survey , 73% of teams polled said that less than half of their team were women. Companies and sales teams are missing out on the benefits that diversity brings. Women Sales Pros. Women in Sales. Utah Women in Sales. Gals and SALS.

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A Canoo for two

ProfitWell

We know the idea of “brand affinity” has been this sort of buzz-worthy, industry-trending topic. Recruit your teammates into the subscription know: recurnow.com to sign up for episodes on the daily. And an urban electric vehicle company with… a waiting list? Your top subscription news. Do you like me? Or do you like like me?

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From Slooooow Growth to Hypergrowth with Collibra and Insight Partners (Video + Transcript)

SaaStr

And so again we would just have added to more kind of friction in the sales cycle and there was a whole video long sales cycle. We opened a small sales office in Wework. Sales our marketing for Europe is mostly in London where we have about 35. So that’s how I’m rationalizing it now. Felix : Yes.