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7 Thoughts on Building Your First Partner Program

SaaStr

Salesforce’s biggest source of new revenue isn’t CRM or even support. It’s partners and platform. And it has been since 2017 or so! It took more than a decade after Salesforce was founded: Shopify’s partner ecosystem is also huge, comprising 20% of its revenue in 2020. But that took time.

Payments 282
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CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Explosive Growth with Founders Fund Partner Sam Blond and CRO of Toast Jonathan Vassil

SaaStr

Jonathan joined Toast as the SVP of Sales in 2017. A Glance at Toast’s Hypergrowth Journey When Jonathan joined Toast as the SVP of Sales, the company was Series B with $20M in ARR. Toast is a vertical software embedded payments solution for restaurants in the U.S. Just six years later, he’s the CRO of the company.

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Sales Stack 2022: The Tools

yoursales

Sales Stack 2022 Sales Tools for Professional B2B Sales SALES STACK 2022: Sales Tools for. Professional Sales SALES STACK. 2021: Sales Tools. Sales W hich challenges would you like sales technology to solve for your sales team? What is sales technology here to do?

Scale 111
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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

Eventually, the company needed to layer in new advertiser focused loops to monetize, but I’ll skip that detail for now. The company requires either new growth loops or new products to acquire, retain, or monetize better. The entirety of Pinterest for the first few years I was there was tuning these loops in one way or another.

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When and How to Build Second Products

Casey Accidental

Format changes are usually only required around platform shifts already occurring or platform shifts a larger company is trying to drive. This is creating a new value proposition for your existing audience so that you can acquire, retain, and/or monetize them better. I have written more about platforms here.

Payments 113
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5 Interesting Learnings from Expensify at $140,000,000 in ARR

SaaStr

Ultimately, this leads to higher margins in payments, but also entails taking on financial risk, fraud risk, and a significant regulatory and legal overhead. #5. But after adding more credit cards and payments, and coming out of Covid … boom!! based revenue. An SMB sale, but less and less a single seat sale.

Scale 285
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Sales Stack 2021: The Tools

yoursales

Sales Stack 2021. Sales Tools for Professional Sales. SALES STACK 2020: THE TOOLS SALES STACK 2020: THE TOOLS. Sales technology for professional sales will be more important than ever. In 2020 almost every single Sales Professional was forced inside. Same goes for Sales Professionals.

Scale 104