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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. ” required weeks of developer time to answer.

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Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte

SaaStr

This gets more challenging when you have stakeholders who aren’t the ones buying the software. I already have a solution.” Then, in 2017, with around $50M in revenue, BILL added payment capabilities. Then, in 2017, with around $50M in revenue, BILL added payment capabilities. There was no software yet.

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CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Explosive Growth with Founders Fund Partner Sam Blond and CRO of Toast Jonathan Vassil

SaaStr

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. Jonathan joined Toast as the SVP of Sales in 2017.

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What to Expect When You Switch to a Full-Service Ecommerce Solution

FastSpring

billion online in 2017, the highest growth rate since 2011. Maybe you’re unsure if your software company should outsource your ecommerce operations to a full-service platform, such as FastSpring, or just stick with a basic payment service? On paper, point solutions – like a basic payment service, seem like a good idea.

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SaaSOps Stories With Michael Weir, Director of Operations at Global Payments

BetterCloud

Michael Weir is a former director of the collaboration operations function at Global Payments, a financial technology services company that has evolved into a global leader in the payments space over the last 53 years. Can you tell me about your role at Global Payments and how you got into your current role?

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Customer Acquisition Cost (CAC). & Customer acquisition. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. But also generally pretty high CAC, customer acquisition costs. Or maybe ARR, depending on your model. Transcript.

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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

You see that both organizations embracing this cloud movement, but specifically in COVID, more and more companies turning to the cloud as their solution for business continuity or for business growth in these times when shelter in place is making on-prem solutions difficult and in many cases, impossible to use.