article thumbnail

The 18 Awesome Women of SaaS in Asia

SaaStock

Before getting into the investment world, she started and sold two successful companies in edutainment, and made a prominent name in the tech field around the world. After 11 years in finances, in 2016 she became the CFO of Brinc.io, boldly entering into the tech world. And then she studied software development at Fullstack Academy.

article thumbnail

Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. Invest in great content. The volume of email content exported by marketers increased 18 percent between 2016 and 2017, raising the total emails to 30 billion in 2017 alone.

Scale 68
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Chili Piper’s Co-Founder Alina Vandenberghe on bootstrapping your way to success

Intercom, Inc.

In 2016, she created Chili Piper with her husband Nicolas and poured in everything she had learned over the years. And my dad was kind enough to take his entire savings and invest in a computer that I built myself” Alina: It was a necessity. Alina was a builder, not a politician. Liam: Okay. And the rest is history.

article thumbnail

Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Keeping your customer acquisition costs low ensures that you’ll have greater profit margins, which can then be re-invested into your business and employees. Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . An online academy to teach the fundamentals of app development in Bubble.

article thumbnail

Kellblog 2021 Predictions

Kellblog

Numbers wise, the average Series A was up 16% in size over 2019 at around $15M, but early-stage venture investment was down 11% over 2019. I was used to remote work for individual creative positions such as writer or software developer. Since I’m being charitable today, HIT. Autonomy CEO extradited. To quote Edward R.

article thumbnail

State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. Many of these are names that you know, and this is actually the largest we’ve seen in history. I think it’s a really staggering stat. We talked about growth.

Cloud 100
article thumbnail

These 3 uncommon cybersecurity questions tell you if a SaaS application is secure

Audacix

Worryingly, Trustwave found as far back as 2016 that "fewer than one in four organisations consider themselves to be "very proactive" in the context of security testing." million, which is money that would otherwise have been invested in growth projects.