Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Intercom, Inc.

SEPTEMBER 26, 2019

If you can create a scenario where others are building on top of your product – and therefore evolving it in ways you may not have the resources to do yourself – your offering suddenly becomes even more valuable to your customers. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.

Underperforming Technical Team 170

Underperforming Technical Team Marketplace as a Service Outsourced Development Development 170

SaaStr

MAY 15, 2020

I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. So, our products and services are around how can we help companies utilize open source more effectively, more securely, more responsibly, as well as contribute. Bridget Gleason: We’re all learning.

Sales Hiring 200

Sales Hiring Scale Technical Review Outsourcing Services 200

SaaStr

JULY 11, 2019

What you need to know about this story is that I founded the company back in 2008. The challenge with that is you found a company, you start building a company, you raise money for a company, you hire a team to build the product for a certain type of company, and then the whole consumer changes and you have to adjust. It was healthy.

Scale 119

Scale Marketplace as a Service Sales Recruiting Scaling 119

Andreessen Horowitz

APRIL 9, 2024

A great way to look at this is through the lens of buyer psychology and the way that products and services get procured in the modern market. People are not buying technology products and services in isolation anymore. There weren’t really SaaS products or APIs at that point. We were a full stack.

Scale 117

Scale Technical Review AI Sales Hiring 117

User Pilot

JULY 28, 2023

A form of minimum viable product MVP designed to attract customers up front and raise money to actually build the product prior to launch. If you want to generate a buzz and market your idea, use a crowdfunding-style MVP. Identify product market fit and understand what will build loyalty, use a minimum lovable product.

Marketplace as a Service 96

Marketplace as a Service Social Media Development Machine Learning 96

Sales Hacker

FEBRUARY 7, 2018

Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable. In particular, post-2008 when a SaaS solution with its OPEX offering stood out from the conventional CAPEX solutions.

Scale 88

Scale Growth Hacking Scaling Sales Hiring 88