SaaStr

JANUARY 26, 2022

While hardly the only vendor doing automated product insights, UserTesting has been doing it for quite a while (founded way back in 2007) and doing it well, with over 2,100 customers including many tech leaders. They started as pay-as-you go and pretty SMB / PLG. A lot of UserTesting customers want flex pricing.

Scale 227

Scale SMB Enterprise Pricing 227

Tom Tunguz

AUGUST 26, 2014

HubSpot’s target customer base are SMBs and with this price point, it’s possible to support a profitable inside sales model if the team is very efficient. CTCT 2007 9 31. HubSpot is the second fastest SMB SaaS company to IPO yet, achieving the mark within 8 years. RNG 1999 14 162. QLYS 1999 13 91.

Benchmarks 107

Benchmarks SMB Metrics SaaS 107

SaaStr

NOVEMBER 19, 2019

So I went down the hall, met with the head of marketing, and I discovered a lot about in bound SaaS, about SMB, the importance of building this machine as I call it now that generates all these lovely leads. They all looked at me really weird because remember, I’d never done SMB before. Liberate some operating expenses.

Scale 166

Scale SMB VP of Engineering Leadership 166

SaaStr

NOVEMBER 1, 2019

About the episode: Mark Suster is Managing Partner at Upfront Ventures which he joined in 2007, having previously worked with Upfront for nearly 8 years as a two-time entrepreneur. How should early-stage startups approach the topic of pricing? Does Dave agree with David Skok on the need for more than 1 variable pricing mechanism?

Technical Review 148

Technical Review Development Team Review Scale Software Review 148

Sales Hacker

JANUARY 21, 2020

SMB Sales & SDRs at (Smaller) Scale [18:20]. He then founded Tellme Networks, sold that in 2007 for $900 million to Microsoft. It was acquired by Microsoft in 2007 for about 900 million. It was a lot of fun to take what I’ve learned building an enterprise type business and applying it to SMB.

Payment Methods 55

Payment Methods Scale CTO Coach SMB 55

Sales Hacker

FEBRUARY 5, 2019

If you have a product that is absolutely crushing it in SMB/mid-market, you may be tempted to dive straight into the Enterprise market. SMB and Mid-Market orgs don’t have an analytics department with data scientists, so the technology fills the gap. SMB products tend to have similarly less flexibility or customization capability.

SaaS Payments 58

SaaS Payments Sales Hiring Payments Enterprise 58

SaaStr

SEPTEMBER 18, 2020

What does pricing and packaging look like? Do you segment enterprise and SMB? Back in the day in 2007, maybe no one was going to give you 10 million in the seed round. Henry Schuck: It’s a multi year commitment, and I think the other piece around this is, great, you launched your product. And are we clearing messaging it?

Sales Hiring 244

Sales Hiring CTO Hire Scale Investment 244