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How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

They have grown to over $3 billion in revenue while keeping sales and marketing spending under 15% of revenue for all 20 years they’ve been in business. The main driver behind this success is that from day one, Atlassian took a product-led self-service approach to enterprise software. Marketplace partners.

Scale 229
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The 8 Best CRO Companies of 2020

Neil Patel

You are getting enormous levels of organic traffic … Full of enthusiasm, you rush to your sales manager to check the sales status. And your jaw drops seeing you’ve got little to none sales from all of that traffic. You have to make consistent sales if you want to scale your business fast. No, I’m serious.

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Run Less Software

Intercom, Inc.

I’m referring to the full spectrum of business execution, from product management to design to engineering to marketing to sales to support and all the other functions needed to scale a business. The Apple and Google Play app stores give developers an instant marketplace, a gateway to billions of customers. Cloud computing is dominant.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Here are five quick takeaways: Most sales and support teams talk about their jobs as a funnel. Kaitlin: You’re the General Manager HubSpot’s Service Hub. Customer service as a model for growth.

Scale 188
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SaaStr Podcasts for the Week with Pilot and Doctolib — March 20, 2020

SaaStr

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. With the rise of product-led growth, are we seeing a fundamental shift in the structure of sales and marketing? How does Rachel think about the optimal ratio of paid to organic in growth?

SMB 180
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5 Key Steps to Evolving Your Offering Into a Platform with Eventbrite and Stripe (Video + Transcript)

SaaStr

Romain Huet : Of course, besides the brand I mentioned earlier like, Google, Apple and Facebook, and so on, a lot of marketplaces also like Uber and Airbnb they tend to think of themselves as platform because they have the buyers and the sellers connecting to each other. Let’s start with our five key steps.

Payments 120
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How Innovative SaaS Companies Leverage Pricing And Packaging To Beat The Competition

Chargify

While the convenience of combo meals abounds in all fast food restaurants today, in 1958 the opportunity to purchase a main dish, side, and drink for a set price (and less than if all the items were purchased individually) was a novel idea, and one that helped them stand out in a very competitive marketplace. TV is a great example.

Pricing 47