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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Metrics: What’s your target win rate for sales opportunities? . Use SaaS metrics to reiterate, test, and improve.

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4/22: celebrating creativity with 6,354,110 designs

ProfitWell

But also, subscription. Big improvements from AppSignal : their email notification preferences allow more personalization than ever before, plus with the introduction of Magic Dashboards , you can view all kinds of metrics in the blink of an eye. Good day, world. We practice gratitude and ecofriendliness every dang day. What's new?

Cloud 45
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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

In 2002, Aaron Ross's Predictable Revenue playbook from his time at Salesforce was published. Their goals and KPIs are unlikely to be related to metrics concerning a CTO (like application performance), but more likely related to those of a COO or CMO (like the number of qualified leads).

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From Slooooow Growth to Hypergrowth with Collibra and Insight Partners (Video + Transcript)

SaaStr

Felix : And then kind of as we raised our series B round where we said, okay, let’s try to build a really good and successful company, that’s when we shifted to a hundred percent subscription. It can order subscription. But again, at the time SaaS wasn’t, subscription wasn’t the norm at all.

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The Birth of Freemium

ProfitWell

From 1992 until 2002, the number of AOL subscribers grew 125X, from 200,000 to 25,000,000. Bundled service providers like AOL have phased out and cloud-based subscription services are enjoying their time in the sun. We’ve got words like subscription, ad supported, license, and ASP, that are well understood. But it worked.

Pricing 41
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How to Build an Email Marketing List as Quickly as Possible

Neil Patel

For example, Videofruit once offered a prize of a 10-year subscription to Leadpages , an industry-leading landing page service. The featured incentive is a simple, straightforward way to immediately increase your subscription rate. Install a pop-up script or plugin Write a few lines of copy Watch your subscription rates jump.

Marketing 133
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SaaStr Podcasts for the Week with Matrix Partners and EZPR — February 21, 2020

SaaStr

Prior to its July 2002 acquisition by Novell, SilverStream was a public company that had reached a revenue run rate in excess of $100M, with approximately 800 employees and offices in more than 20 countries around the world. David is also the author of foreentrepreneurs.com the must read blog in the world of SaaS metrics.

Scale 190