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TL;DR: While most public SaaS companies are growing at 8-10%, the companies crushing it are those selling outside the tech bubble – restaurants, construction, logistics, and e-commerce. They’re growing 2-3x faster than traditional horizontal SaaS. Many are doing pretty, pretty, well. At Least Right Now.
But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. They prioritize revenue growth, market share and profit maximization differently. Maximization (Revenue Growth) - maximize revenue growth in the short term.
You’re here because someone—maybe your CEO, maybe your investor, maybe your gut—told you that owning payments could be a game-changer for your platform. But here’s the part that gets glossed over: how you own payments matters. Should you become a full PaymentFacilitator (PayFac)? They’re right. You control the flow.
That’s the main premise of vertical SaaS. Unlike horizontal SaaS solutions that serve a broad range of businesses, vertical SaaS solutions are designed with deep knowledge of specific markets—making them more intuitive, efficient, and impactful. What is Vertical SaaS? Since vertical SaaS platforms are niche-focused (e.g.,
Rise to the next level of recurring revenue. Discover how recurring payments are reshaping industries beyond simple subscriptions, driving a $1.5 Learn the crucial strategies for building scalable, secure, and seamless recurring payment infrastructure to boost customer retention and fuel growth. trillion market.
The SaaS PE market is heating up again, and Thoma Bravo just made a big statement buying SaaS restaurant pioneer Olo for $2 Billion. Quick Stats: Founded: 2005 (20-year-old company) 2024 Revenue: $285M (up 25% YoY from $228M in 2023) Q1 2025 Revenue: $80.7M (up 21% YoY), $323M annualized run rate Profitability: $1.8M
Picture this: You’re building an awesome SaaS tool—maybe for managing booster clubs (like BoosterHub) or for streamlining medical offices (like PracticeSuite). But then you think, “Why not also offer payments to our users?” It’s a powerful value-add that makes your software more useful and opens up a new stream of revenue.
” The trades consist of the collection of field service activities required to install, maintain, and service the infrastructure and systems of residences and commercial buildings. There are hundreds of thousands of trades businesses providing essential services in every corner of the country.
Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. But if you’re trying to maximize revenue, you have to find the revenue maximization point.
ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience.
Cross-Industry Use Cases That Drive Revenue 1. Financial Services: Mortgage & Loan Processing Help users explore mortgage options by collecting key inputs like purchase price, credit score, down payment, and property location, then presenting tailored loan choices with current rates. Who Should Evaluate Syllable.ai
Becoming your own PaymentFacilitator (PayFac) sounds greatuntil you realize its a regulatory nightmare , a financial black hole , and takes longer than your last DIY home improvement project (which, lets be honest, is still unfinished). So, which fintechs offer the best PayFac-as-a-Service? Lets break it down.
The embedded finance market—including Payfac-as-a-Service—is projected to exceed $7 trillion in global transaction volume by 2030. I f you’re running a SaaS platform, marketplace, or digital-first business, you’ve probably already bumped into the complexities of paymentprocessing. What Is Payfac-as-a-Service?
What is a paymentfacilitator? A paymentfacilitator (or PayFac) is a software platforms all-in-one paymentprocessing solution. Instead of your customers needing to create their own merchant account to processpayments, you as the PayFac developer handle all the payments setup and complexity for them.
Embedded solutions have taken the software industry by storm and disrupted the traditional distribution network for financial services, like paymentprocessing. The paymentfacilitation (payfac) model and partnership offerings create a near- and long-term roadmap for SaaS growth and transformation.
Let’s be honest: payments used to be a pain. If you’re a SaaS founder, product leader, or engineer, you’ve probably stared down the barrel of a tangled payment integration wondering, “Why does something so essential feel so unnecessarily complicated?” The truth is, the world of embedded payments has evolved—dramatically.
in revenue. Jason starts with the meta-question we’ve been asking a lot of SaaS leaders lately ( Klaviyo , ZoomInfo ) — ‘are we in a downturn?’ Going Long We’ve written before on the power of going long in SaaS. Then, in 2017, with around $50M in revenue, BILL added payment capabilities.
to dominate US SMB payments. revenue multiple proves strong B2B companies with real growth (and it’s strong) can still command premium exits. The deal shows acquirers are hungry for revenue acceleration—Xero expects to more than double group revenue by 2028 with this acquisition.
Discover what B2B SaaS needs to know to become a PaymentFacilitator. This guide includes: Earning Revenue from Payments Bank Sponsorship, Underwriting Risk Requirements In depth Descriptions of Staff Requirements Detailed Timeline Itemized Cost List Case Study And more!
For most businesses, the paymentprocess is relatively straightforward. But in healthcare, payments are more complexlayered with government programs, private insurers, co-pays, and patient responsibility. Your software plays a critical role in streamlining that process.
Managing payments efficiently isnt just a convenienceits a necessity. For companies handling high volumes of transactions, traditional payment systems often lead to inefficiencies, hidden costs, and unnecessary complexity. Integrated payment solutions offer a streamlined approach, helping businesses cut costs while boosting revenue.
It’s almost never worth it to hire a collections agency in SaaS. If you’re in SaaS, you’re likely in a recurring revenue model. In SaaS, the time and energy you spend managing the collections process could be better spent on acquiring new customers or retaining existing ones. Offer a payment plan.
In the competitive world of Software as a Service (SaaS), generating recurring revenue is essential for sustainable growth. While many strategies involve significant investments in marketing, sales, and technology, there are also effective methods to boost recurring revenue that require minimal financial outlay.
A failed payment isn't just a lost transaction - it could mean a customer churning for good. But not all payment declines are the same. For SaaS businesses, decline reasons vary, shaped by customer demographics and the nature of your service.
What is a payment processor? A payment processor facilitates the flow of transactions typically made with credit cards, debit cards, and other digital payments. The processor is responsible for processing and settling the transactions initiated by the paymentfacilitators merchants, but they can also offer so much more.
That’s where embedded payments come in. Whether you’re building a SaaS product, launching a curated box service, or running a subscription model, embedded payments aren’t just a backend upgrade. What Are Embedded Payments? Think of it as a native, invisible payment layer working in the background.
The term SaaS platform gets tossed around a lotbut what does it actually mean, and why does it matter for today’s software companies? Whether you’re building your first product or scaling an established solution, understanding the SaaS platform model is essential for long-term growth. Contact sales What is a SaaS Platform?
If you’re running a business today, Embedded Payments aren’t just a tech buzzword. Let’s explore what these payments really are, why they matter, and how your business can leverage them to streamline operations, improve customer experience, and unlock new revenue streams. What Are Embedded Payments? No redirects.
For software company executives, maximizing revenue, profitability, and enterprise value is of utmost importance. A key factor in achieving these goals is having a solid integrated payment strategy in place — one that allows for control, ownership, and leverage over customer relationships and paymentservice contracts.
So in the Boom Times of later 2020 and 2021, almost every VC pushed SaaS companies to at least become a little bit of a fintech. It seemed such an easy way to bolt on more revenue to an underlying SaaS platform. Shopify now gets 2x the revenue from payments and merchant services than it does from SaaS subcriptions.
A master merchant, often referred to as a paymentfacilitator or merchant aggregator, is a third-party agent that acts as the link between acquirers and online merchants. The master merchant simplifies the onboarding process for sub-merchants by handling the complexities of payment integration, security requirements, and compliance.
Embedded payments have become the financial backbone of modern SaaS, fintech, and marketplace platforms. In 2025, choosing the right embedded payment processor is about more than just rates and APIs — it’s about revenue share potential, support quality, payout flexibility, and long-term partnership.
Selling internationally can get complicated very quickly if you’re trying to manage cross border payments yourself. And typical paymentservice providers won’t help you with most of those concerns. Read on to learn: Why cross border payments are key to taking your business global.
👉 10 Things Deel Did to Get from $1M to $100M ARR in 20 Months Deel recently announced it had crossed $1 billion in ARR, joining the exclusive club of B2B companies that have reached true unicorn revenue status. I dream about clients telling me, ‘Hey, I did not receive my payment today. But how did they actually get there?
SaaSPayment Integration for Software Companies In the ever-evolving landscape of software companies, effective payment integration is crucial for success. Cutting-Edge Technology and Robust APIs Utilizing cutting-edge technology and robust APIs ensures that your software can handle a variety of payment methods effortlessly.
Embedded Finance is reshaping SaaS, and for good – and exciting – reasons. Meet some of our experts driving this shift for our software partners and see how Embedded Finance can enhance your platform’s revenue, customer loyalty, and growth potential. Meet Ian Hillis, Head of Growth Why is Embedded Finance taking the industry by storm?
ServiceTitan, the operating system for the trades, continues to scale impressively, with $772M in FY25 revenue, $800m+ ARR and a clear path to $1B ARR. It’s the vertical SaaS rocketship: $840m ARR Still growing a stunning 29% (!) Lesson for SaaS Founders : If youre in vertical SaaS, aim to be the OS for your niche.
If youre a software provider looking to boost revenue, streamline operations, and deliver more value to your users, ISV integrated payments can be a game-changer. Embedding payments directly into your platform can unlock tremendous benefits both for you and your users. The best part?
According to the US Federal Reserve in 2022, general-purpose card payments reached $153.3 On top of that, 69% of Americans online in 2023 said they used digital payment methods to make a purchase. To address evolving customer demands and accept electronic payments, you need a paymentprocessing system.
In today’s competitive SaaS landscape, simply acquiring customers isn’t enough. The real key to sustainable growth and increased revenue lies in maximizing payment attachment – the adoption and usage of integrated payments by your existing customer base. Krahl highlighted the lucrative payment residual stream.
And for SaaS companies with strong fundamentals, the opportunity window is wide open. The B2B SaaS companies everyone has been waiting for are finally filing and preparing to go public: Already Filed (2025 IPOs Highly Likely) Figma – Cloud-based design platform, confidentially filed April 2025. Stop waiting. Last valued at $12.5
Here are some of the most FAQs software companies ask Usio about integrated payments, along with comprehensive answers to help you navigate this critical aspect of your business. What are integrated payments? Why should my software company consider integrating payments? What types of payment methods can be integrated?
Instead, the company pivoted aggressively into expense management and payments, expanding beyond its travel roots. Navan represents something different: a mainstream B2B software company with enterprise clients and subscription revenue models that institutional investors understand. “We are not far from that.”
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