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Why You Should Focus on Nurturing the Customer Relationship

Totango

Instead of capturing the bulk of customer value at the initial sale, digital companies now rely on an ongoing process of renewal and upsell that can potentially continue for years. And this repeated revenue stream is the lifeblood of SaaS and related enterprises. Adoption metrics that reveal how a customer uses the product.

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The Most Important Customer Success Metrics to Track and How to Improve Them

Totango

You can position yourself as a customer-centered business and embrace a company-wide ethos of nurturing customer growth, but you still need to know if the product is having a practical, positive impact on a customer’s daily workflow. The goal of customer success is to generate recurring revenue by creating customer lifetime value.

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Customer Success and Upsells: How to Make the Most of Opportunities

Totango

It’s also worth noting that up to 70% of revenue in a subscription business comes from existing customer renewals and upsells. To create happy customers, you have to shift your focus from the sales event and toward the ongoing nurturing of existing customers. Customer success upsells are critical to your own success.

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SaaStr Podcasts for the Week with B Capital Group and Bessemer Venture Partners — February 7, 2020

SaaStr

Karen Page: I started my career in sales and marketing. And we really had no revenue to speak of by the time that I had joined. There was an incredible market opportunity and a lot of potential, no revenue and not a lot of money in the bank. And we can come in with a playbook. What’s working for you?

Scale 180
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Why You Should Focus on Nurturing the Customer Relationship

Totango

Instead of capturing the bulk of customer value at the initial sale, digital companies now rely on an ongoing process of renewal and upsell that can potentially continue for years. And this repeated revenue stream is the lifeblood of SaaS and related enterprises. Adoption metrics that reveal how a customer uses the product.

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Feb 15 – Customer Success Jobs

SmartKarrot

As a Senior Director of Customer Success, you will develop strategies that enhance and improve customer experience and drive differentiate customer value, including providing a compelling digital customer post-sales experience. Work closely with sales, customer support and product teams to proactively manage each customer’s success.

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The Ultimate Guide to Creating a Customer-Centric Culture

Totango

In practical terms, Mr. Yuan has built a culture that values customer engagement above sales quotas and long-term customer growth above securing new business. Succeeding in a recurring revenue environment depends on ensuring your customer is continually satisfied, and these best practices will help you do just that.