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Why You Should Focus on Nurturing the Customer Relationship

Totango

Instead of capturing the bulk of customer value at the initial sale, digital companies now rely on an ongoing process of renewal and upsell that can potentially continue for years. And this repeated revenue stream is the lifeblood of SaaS and related enterprises. Adoption metrics that reveal how a customer uses the product.

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Customer Success and Upsells: How to Make the Most of Opportunities

Totango

It’s also worth noting that up to 70% of revenue in a subscription business comes from existing customer renewals and upsells. To create happy customers, you have to shift your focus from the sales event and toward the ongoing nurturing of existing customers. Customer success upsells are critical to your own success.

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The Most Important Customer Success Metrics to Track and How to Improve Them

Totango

You can position yourself as a customer-centered business and embrace a company-wide ethos of nurturing customer growth, but you still need to know if the product is having a practical, positive impact on a customer’s daily workflow. The goal of customer success is to generate recurring revenue by creating customer lifetime value.

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Why You Should Focus on Nurturing the Customer Relationship

Totango

Instead of capturing the bulk of customer value at the initial sale, digital companies now rely on an ongoing process of renewal and upsell that can potentially continue for years. And this repeated revenue stream is the lifeblood of SaaS and related enterprises. Adoption metrics that reveal how a customer uses the product.

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The Ultimate Guide to Creating a Customer-Centric Culture

Totango

In today’s digitized, subscription-based environment, these best practices are based on finding out all you can about your customers and then using that data to create a customer-centric experience. A customer-centric culture means putting greater emphasis on long-term metrics and practical business ROI. The customer’s product ROI.

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The Ultimate Guide to Creating a Customer-Centric Culture

Totango

In today’s digitized, subscription-based environment, these best practices are based on finding out all you can about your customers and then using that data to create a customer-centric experience. A customer-centric culture means putting greater emphasis on long-term metrics and practical business ROI. The customer’s product ROI.