User Pilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. When looking to build personas, it’s important to note that your users will have different motivations for using your product.

Social Media 92

Social Media Interviewing Underperforming Technical Team Product Marketing 92

User Pilot

MARCH 29, 2023

acquisition channels), product data (e.g., feature usage), digital marketing data (e.g., social media engagement or email click-through rate), or feedback data (e.g., These need to be in line with your product vision and should give teams a clear focus on what to achieve and how. This could be website data (e.g.,

Data 79

Data Social Media Customer Lifetime Value Acquisition 79

SaaSOptics

MAY 19, 2022

You have poor product/market fit. Your product roadmap is misaligned with customer needs. Your Customer Success, Sales, and Marketing teams aren’t nurturing accounts effectively. How can you incorporate content marketing into your SaaS customer acquisition strategy? Social Media.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. They lead a team that consists of developers and designers. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers.

SaaS 79

SaaS Scale Leadership Customer Lifetime Value 79

User Pilot

JANUARY 30, 2023

Experiencing the value of the product and engaging with a core feature. Here are real-life product adoption examples from successful companies for each stage: Using social media ads to expand brand awareness, like Slack. Offering educational webinars showcasing the value of your product, like Userpilot.

Technical Review 83

Technical Review Software Review Underperforming Technical Team Education 83

User Pilot

JULY 28, 2023

Pros: More insightful, segmented customer feedback An efficient solution for validating an idea quickly Requires no software development process Cons: No insights on real customer behavior Users can easily ignore or miss an email An email MVP can be used to launch a new feature – scheduling social media posts is a similar idea. #3

Marketplace as a Service 71

Marketplace as a Service Social Media Development Machine Learning 71

Sales Hacker

AUGUST 23, 2018

More often than not, businesses struggle to make their profits soar because they waste time going after the wrong product/market. This one time, the rep demoed features like social media co-scheduling, campaign management, cross-platform integration, etc. Never asking for the sale. 1) Chasing Only Enterprise Deals.

B2B 55

B2B Development Team Review Underperforming Technical Team Sales 55