User Pilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. When looking to build personas, it’s important to note that your users will have different motivations for using your product.

Social Media 98

Social Media Interviewing Underperforming Technical Team Product Marketing 98

User Pilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. They lead a team that consists of developers and designers. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers.

SaaS 98

SaaS Scale Leadership Customer Lifetime Value 98

ProfitWell

SEPTEMBER 20, 2019

If your business can put in the effort to market directly to internal groups, you might find a huge uptick in the number of upgrades and add-ons you sell. HubSpot is a software developing and marketing organization. That was done with next to no paid advertising, just content and inbound marketing.

Software Review 45

Software Review Advertising Underperforming Technical Team Social Media 45