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TL;DR: While most public SaaS companies are growing at 8-10%, the companies crushing it are those selling outside the tech bubble – restaurants, construction, logistics, and e-commerce. They’re growing 2-3x faster than traditional horizontal SaaS. Many are doing pretty, pretty, well. At Least Right Now.
You’re here because someone—maybe your CEO, maybe your investor, maybe your gut—told you that owning payments could be a game-changer for your platform. But here’s the part that gets glossed over: how you own payments matters. Should you become a full PaymentFacilitator (PayFac)? They’re right. You control the flow.
Let’s be honest: payments used to be a pain. If you’re a SaaS founder, product leader, or engineer, you’ve probably stared down the barrel of a tangled payment integration wondering, “Why does something so essential feel so unnecessarily complicated?” The truth is, the world of embedded payments has evolved—dramatically.
ServiceTitan Overview From the S1 - “ServiceTitan is the operating system that powers the trades. ” The trades consist of the collection of field service activities required to install, maintain, and service the infrastructure and systems of residences and commercial buildings.
Embedded solutions have taken the software industry by storm and disrupted the traditional distribution network for financial services, like paymentprocessing. The paymentfacilitation (payfac) model and partnership offerings create a near- and long-term roadmap for SaaS growth and transformation.
Picture this: You’re building an awesome SaaS tool—maybe for managing booster clubs (like BoosterHub) or for streamlining medical offices (like PracticeSuite). But then you think, “Why not also offer payments to our users?” It’s a powerful value-add that makes your software more useful and opens up a new stream of revenue.
But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. They prioritize revenue growth, market share and profit maximization differently. Maximization (Revenue Growth) - maximize revenue growth in the short term.
Software tailored to your industry? That’s the main premise of vertical SaaS. Unlike horizontal SaaSsolutions that serve a broad range of businesses, vertical SaaSsolutions are designed with deep knowledge of specific markets—making them more intuitive, efficient, and impactful. What is Vertical SaaS?
If you’re running a business today, Embedded Payments aren’t just a tech buzzword. Let’s explore what these payments really are, why they matter, and how your business can leverage them to streamline operations, improve customer experience, and unlock new revenue streams. What Are Embedded Payments? No redirects.
For software company executives, maximizing revenue, profitability, and enterprise value is of utmost importance. A key factor in achieving these goals is having a solid integrated payment strategy in place — one that allows for control, ownership, and leverage over customer relationships and paymentservice contracts.
in revenue. Jason starts with the meta-question we’ve been asking a lot of SaaS leaders lately ( Klaviyo , ZoomInfo ) — ‘are we in a downturn?’ This gets more challenging when you have stakeholders who aren’t the ones buying the software. I already have a solution.” Are We In a Downturn?
The embedded finance market—including Payfac-as-a-Service—is projected to exceed $7 trillion in global transaction volume by 2030. I f you’re running a SaaS platform, marketplace, or digital-first business, you’ve probably already bumped into the complexities of paymentprocessing. What Is Payfac-as-a-Service?
What is a payment processor? A payment processor facilitates the flow of transactions typically made with credit cards, debit cards, and other digital payments. The processor is responsible for processing and settling the transactions initiated by the paymentfacilitators merchants, but they can also offer so much more.
For most businesses, the paymentprocess is relatively straightforward. But in healthcare, payments are more complexlayered with government programs, private insurers, co-pays, and patient responsibility. Your software plays a critical role in streamlining that process.
What is a paymentfacilitator? A paymentfacilitator (or PayFac) is a software platforms all-in-one paymentprocessingsolution. Think of it as becoming the payments "master account" for all your customers. Think of it as becoming the payments "master account" for all your customers.
Managing payments efficiently isnt just a convenienceits a necessity. For companies handling high volumes of transactions, traditional paymentsystems often lead to inefficiencies, hidden costs, and unnecessary complexity. Improving Cash Flow Management Delayed payments and inefficient invoicing create cash flow bottlenecks.
The SaaS PE market is heating up again, and Thoma Bravo just made a big statement buying SaaS restaurant pioneer Olo for $2 Billion. Quick Stats: Founded: 2005 (20-year-old company) 2024 Revenue: $285M (up 25% YoY from $228M in 2023) Q1 2025 Revenue: $80.7M (up 21% YoY), $323M annualized run rate Profitability: $1.8M
to dominate US SMB payments. revenue multiple proves strong B2B companies with real growth (and it’s strong) can still command premium exits. The deal shows acquirers are hungry for revenue acceleration—Xero expects to more than double group revenue by 2028 with this acquisition.
Becoming your own PaymentFacilitator (PayFac) sounds greatuntil you realize its a regulatory nightmare , a financial black hole , and takes longer than your last DIY home improvement project (which, lets be honest, is still unfinished). So, which fintechs offer the best PayFac-as-a-Service? Lets break it down.
According to the US Federal Reserve in 2022, general-purpose card payments reached $153.3 On top of that, 69% of Americans online in 2023 said they used digital payment methods to make a purchase. To address evolving customer demands and accept electronic payments, you need a paymentprocessingsystem.
Here are some of the most FAQs software companies ask Usio about integrated payments, along with comprehensive answers to help you navigate this critical aspect of your business. What are integrated payments? Why should my software company consider integrating payments? Security is paramount in paymentprocessing.
Selling internationally can get complicated very quickly if you’re trying to manage cross border payments yourself. And typical paymentservice providers won’t help you with most of those concerns. Read on to learn: Why cross border payments are key to taking your business global.
The term SaaS platform gets tossed around a lotbut what does it actually mean, and why does it matter for today’s software companies? Whether you’re building your first product or scaling an established solution, understanding the SaaS platform model is essential for long-term growth.
SaaSPayment Integration for Software Companies In the ever-evolving landscape of software companies, effective payment integration is crucial for success. This allows you to focus on what you do best—delivering exceptional softwaresolutions.
Embedded payments have become the financial backbone of modern SaaS, fintech, and marketplace platforms. In 2025, choosing the right embedded payment processor is about more than just rates and APIs — it’s about revenue share potential, support quality, payout flexibility, and long-term partnership.
But launching your eCommerce store is just half the equationaccepting payments efficiently and effectively is a whole different ball game. On the surface, it seems effortless, with customers only taking a few seconds to initiate and complete payments. The eCommerce paymentsolution infrastructure involves several key players.
In the competitive world of Software as a Service (SaaS), generating recurring revenue is essential for sustainable growth. While many strategies involve significant investments in marketing, sales, and technology, there are also effective methods to boost recurring revenue that require minimal financial outlay.
👉 10 Things Deel Did to Get from $1M to $100M ARR in 20 Months Deel recently announced it had crossed $1 billion in ARR, joining the exclusive club of B2B companies that have reached true unicorn revenue status. I dream about clients telling me, ‘Hey, I did not receive my payment today. But how did they actually get there?
A master merchant, often referred to as a paymentfacilitator or merchant aggregator, is a third-party agent that acts as the link between acquirers and online merchants. The master merchant simplifies the onboarding process for sub-merchants by handling the complexities of payment integration, security requirements, and compliance.
So in the Boom Times of later 2020 and 2021, almost every VC pushed SaaS companies to at least become a little bit of a fintech. It seemed such an easy way to bolt on more revenue to an underlying SaaS platform. Shopify now gets 2x the revenue from payments and merchant services than it does from SaaS subcriptions.
Embedded Finance is reshaping SaaS, and for good – and exciting – reasons. At Payrix from Worldpay, we see the potential in empowering software platforms to deliver valuable financial products seamlessly within their user experience. SaaS businesses that embed financial products are seeing a 2-5x revenue increase per user.
Billing system migration is the process of replacing your existing billing system with a new one. Companies opt for this process to adopt new tools, and upgrade their functionality. Billing system migration is painstaking without a proper plan in place. It cannot handle complex payment scenarios.
If youre a software provider looking to boost revenue, streamline operations, and deliver more value to your users, ISV integrated payments can be a game-changer. Embedding payments directly into your platform can unlock tremendous benefits both for you and your users. The best part?
In today’s competitive SaaS landscape, simply acquiring customers isn’t enough. The real key to sustainable growth and increased revenue lies in maximizing payment attachment – the adoption and usage of integrated payments by your existing customer base. Krahl highlighted the lucrative payment residual stream.
ServiceTitan, the operating system for the trades, continues to scale impressively, with $772M in FY25 revenue, $800m+ ARR and a clear path to $1B ARR. It’s the vertical SaaS rocketship: $840m ARR Still growing a stunning 29% (!) Lesson for SaaS Founders : If youre in vertical SaaS, aim to be the OS for your niche.
initial public offering on Friday, becoming the latest enterprise software company to test increasingly receptive public markets. Navan’s move could signal the opening of long-awaited floodgates for B2B software companies that have been waiting on the sidelines since the market downturn of 2022-2023. But Figma is a crazy outlier.
Just how big is the current web3 B2B SaaS total addressable market (TAM)? In the last six months, 103 web3 companies generated revenue on-chain, the smallest of which recorded a few hundred dollars of sales & the largest, Ethereum, tallied $401m. Total Revenue, $M. of Revenue spent on Software.
Subscription Models: Usio will provide general insights into why subscription-based paymentprocessing is often considered advantageous for Software as a Service (SaaS) businesses. Predictable Revenue Streams: Subscription models provide a consistent and predictable revenue stream for SaaS companies.
Real-time payments: Funds move instantly between financial institutions, even on weekends and holidays. FedNow Solution: Instantly disburse funds upon loan approval. Banks and Credit Unions: Modernize Your Offering Use FedNow to: Offer customers real-time P2P and B2B payments. What is FedNow? Improve cash flow visibility.
So is Square a SaaS company? The majority of its revenue is now from Bitcoin transactions, not “traditional” payments and software. And yet … and yet … its engine is all software and really SaaS. Its software and services business is the one with the real operating margins.
The average churn rate for the software industry as a whole is 14%. That said, industry experts agree that your SaaS companys goal churn should be below 2%. As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue.
Because of these developments, mobile game companies are investigating more options for monetizing their games than just the App Store or Play Store. So where do you start if you want to provide more global paymentsolutions to your player base while chipping away at the hefty 30% fees that mobile marketplaces charge?
And for SaaS companies with strong fundamentals, the opportunity window is wide open. The B2B SaaS companies everyone has been waiting for are finally filing and preparing to go public: Already Filed (2025 IPOs Highly Likely) Figma – Cloud-based design platform, confidentially filed April 2025. Stop waiting. Last valued at $12.5
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