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Software tailored to your industry? That’s the main premise of vertical SaaS. Unlike horizontal SaaSsolutions that serve a broad range of businesses, vertical SaaSsolutions are designed with deep knowledge of specific markets—making them more intuitive, efficient, and impactful. What is Vertical SaaS?
They prioritize revenue growth, market share and profit maximization differently. Maximization (Revenue Growth) - maximize revenue growth in the short term. Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale.
Picture this: You’re building an awesome SaaS tool—maybe for managing booster clubs (like BoosterHub) or for streamlining medical offices (like PracticeSuite). But then you think, “Why not also offer payments to our users?” It’s a powerful value-add that makes your software more useful and opens up a new stream of revenue.
ServiceTitan Overview From the S1 - “ServiceTitan is the operating system that powers the trades. ” The trades consist of the collection of field service activities required to install, maintain, and service the infrastructure and systems of residences and commercial buildings. trillion on trades services annually.
For many SaaS companies, becoming a Payfac is an opportunity to benefit from a new revenue stream and gain more control over the customer experience. But because payments are outside the typical software company’s core offerings and expertise, bringing them in-house can seem daunting.
If you’re running a business today, Embedded Payments aren’t just a tech buzzword. Let’s explore what these payments really are, why they matter, and how your business can leverage them to streamline operations, improve customer experience, and unlock new revenue streams. What Are Embedded Payments? No redirects.
In the competitive world of Software as a Service (SaaS), generating recurring revenue is essential for sustainable growth. While many strategies involve significant investments in marketing, sales, and technology, there are also effective methods to boost recurring revenue that require minimal financial outlay.
Managing payments efficiently isnt just a convenienceits a necessity. For companies handling high volumes of transactions, traditional paymentsystems often lead to inefficiencies, hidden costs, and unnecessary complexity. Improving Cash Flow Management Delayed payments and inefficient invoicing create cash flow bottlenecks.
in revenue. Jason starts with the meta-question we’ve been asking a lot of SaaS leaders lately ( Klaviyo , ZoomInfo ) — ‘are we in a downturn?’ This gets more challenging when you have stakeholders who aren’t the ones buying the software. I already have a solution.” Are We In a Downturn?
How is your SaaS business addressing involuntary churn? Caused by failed payments, this overlooked source of friction quietly erodes both customer retention and revenue. It leads to revenue losses and can be the largest source of churn, yet your company may not be taking it seriously.
When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. ” required weeks of developer time to answer.
SaaSPayment Integration for Software Companies In the ever-evolving landscape of software companies, effective payment integration is crucial for success. This allows you to focus on what you do best—delivering exceptional softwaresolutions.
Embedded Finance is reshaping SaaS, and for good – and exciting – reasons. At Payrix from Worldpay, we see the potential in empowering software platforms to deliver valuable financial products seamlessly within their user experience. SaaS businesses that embed financial products are seeing a 2-5x revenue increase per user.
What is a payment processor? A payment processor facilitates the flow of transactions typically made with credit cards, debit cards, and other digital payments. To operate as an integrated software vendor (ISV) or payment facilitator, a software company requires a relationship with an acquiring bank and a payment processor.
Embedded solutions have taken the software industry by storm and disrupted the traditional distribution network for financial services, like payment processing. The payment facilitation (payfac) model and partnership offerings create a near- and long-term roadmap for SaaS growth and transformation.
The platforms that move first are seeing 70%+ revenue uplifts and dramatically improved retention. Embedded finance isn’t just a feature – it’s becoming a core part of how the best SaaS companies monetize and retain customers.
The term SaaS platform gets tossed around a lotbut what does it actually mean, and why does it matter for today’s software companies? Whether you’re building your first product or scaling an established solution, understanding the SaaS platform model is essential for long-term growth.
I f you’re running a SaaS platform, marketplace, or digital-first business, you’ve probably already bumped into the complexities of payment processing. You get the benefits of owning the payment experience. Why Payfac-as-a-Service Beats Traditional Payment Models 1. The compliance. The onboarding headaches. It’s a lot.
Here are some of the most FAQs software companies ask Usio about integrated payments, along with comprehensive answers to help you navigate this critical aspect of your business. What are integrated payments? Why should my software company consider integrating payments? Security is paramount in payment processing.
For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential.
But launching your eCommerce store is just half the equationaccepting payments efficiently and effectively is a whole different ball game. On the surface, it seems effortless, with customers only taking a few seconds to initiate and complete payments. The eCommerce paymentsolution infrastructure involves several key players.
You’re here because someone—maybe your CEO, maybe your investor, maybe your gut—told you that owning payments could be a game-changer for your platform. But here’s the part that gets glossed over: how you own payments matters. Should you become a full Payment Facilitator (PayFac)? First, What Is a Payment Facilitator (PayFac)?
Billing system migration is the process of replacing your existing billing system with a new one. Billing system migration is painstaking without a proper plan in place. Some of the pitfalls that come with unplanned billing migration are faulty revenue reporting, data duplication, and customer churn.
For most businesses, the payment process is relatively straightforward. But in healthcare, payments are more complexlayered with government programs, private insurers, co-pays, and patient responsibility. Your software plays a critical role in streamlining that process.
This guide explains how that fee is divvied up and how SaaS companies are becoming a more important player (gaining a larger share) by embedding payments into their solution. Ever wondered who gets a share of that 3% credit card transaction fee?
Embedded payments have become the financial backbone of modern SaaS, fintech, and marketplace platforms. In 2025, choosing the right embedded payment processor is about more than just rates and APIs — it’s about revenue share potential, support quality, payout flexibility, and long-term partnership.
Selling internationally can get complicated very quickly if you’re trying to manage cross border payments yourself. And typical payment service providers won’t help you with most of those concerns. Read on to learn: Why cross border payments are key to taking your business global.
According to the US Federal Reserve in 2022, general-purpose card payments reached $153.3 On top of that, 69% of Americans online in 2023 said they used digital payment methods to make a purchase. To address evolving customer demands and accept electronic payments, you need a payment processing system.
to dominate US SMB payments. revenue multiple proves strong B2B companies with real growth (and it’s strong) can still command premium exits. The deal shows acquirers are hungry for revenue acceleration—Xero expects to more than double group revenue by 2028 with this acquisition.
Speaker: Speakers: Robin Eissler, BoosteHub & Cory Benn, PracticeSuite
Join us for an exclusive session with Robin Eissler from BoosteHub and Cory Benn from PracticeSuite as they reveal their secrets to leveraging payments within their SaaS platforms. Discover how they seamlessly switched from Stripe to Usio and created more stickiness by offering more solutions.
So in the Boom Times of later 2020 and 2021, almost every VC pushed SaaS companies to at least become a little bit of a fintech. It seemed such an easy way to bolt on more revenue to an underlying SaaS platform. Shopify now gets 2x the revenue from payments and merchant services than it does from SaaS subcriptions.
Just how big is the current web3 B2B SaaS total addressable market (TAM)? In the last six months, 103 web3 companies generated revenue on-chain, the smallest of which recorded a few hundred dollars of sales & the largest, Ethereum, tallied $401m. Total Revenue, $M. of Revenue spent on Software.
ServiceTitan, the operating system for the trades, continues to scale impressively, with $772M in FY25 revenue, $800m+ ARR and a clear path to $1B ARR. It’s the vertical SaaS rocketship: $840m ARR Still growing a stunning 29% (!) Lesson for SaaS Founders : If youre in vertical SaaS, aim to be the OS for your niche.
What is a payment facilitator? A payment facilitator (or PayFac) is a software platforms all-in-one payment processing solution. Instead of your customers needing to create their own merchant account to process payments, you as the PayFac developer handle all the payments setup and complexity for them.
For software company executives, maximizing revenue, profitability, and enterprise value is of utmost importance. A key factor in achieving these goals is having a solid integrated payment strategy in place — one that allows for control, ownership, and leverage over customer relationships and payment service contracts.
initial public offering on Friday, becoming the latest enterprise software company to test increasingly receptive public markets. Navan’s move could signal the opening of long-awaited floodgates for B2B software companies that have been waiting on the sidelines since the market downturn of 2022-2023. But Figma is a crazy outlier.
If youre a software provider looking to boost revenue, streamline operations, and deliver more value to your users, ISV integrated payments can be a game-changer. Embedding payments directly into your platform can unlock tremendous benefits both for you and your users. The best part?
A master merchant, often referred to as a payment facilitator or merchant aggregator, is a third-party agent that acts as the link between acquirers and online merchants. The master merchantis the primary account holder for a payment processing system, overseeing and managing multiple subordinate accounts, often referred to as sub-merchants.
One SaaS leader that’s accelerating again is Shopify. That’s not just pretty epic growth at almost $7 Billion in revenue, it’s one heck of a comeback. Software Important. But a Smaller and Smaller Percentage of Revenue. 80% Margins on Software, But Just 38% on Payments and Merchant Solutions = 49.3%
Becoming your own Payment Facilitator (PayFac) sounds greatuntil you realize its a regulatory nightmare , a financial black hole , and takes longer than your last DIY home improvement project (which, lets be honest, is still unfinished). Biggest Perk: Generous revenue share (up to $1M+ per year for some partners). Lets break it down.
The average churn rate for the software industry as a whole is 14%. That said, industry experts agree that your SaaS companys goal churn should be below 2%. As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue.
So is Square a SaaS company? The majority of its revenue is now from Bitcoin transactions, not “traditional” payments and software. And yet … and yet … its engine is all software and really SaaS. Its software and services business is the one with the real operating margins.
A lot of our SaaS older times don’t quite know what to make with a lot of B2B startups these days, let alone some public SaaS companies. So many startups these days are claiming they have “ARR” from revenue that … doesn’t recur. Doesn’t ARR stand for Annual Recurring Revenue?
Bill.com is one of the quiet SaaS success stories. automating the back office and payments and billing for SMBs), and doing it with 120%+ NRR. This is pretty impressive, although on reflection, perhaps what one would expect from a mission-critical SMB app. Making more and more money on each payment.
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