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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Touchpoints also include occasions when clients interact with your software app in a SaaS context. White papers.

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A Vendor’s Guide to B2B Ecommerce

FastSpring

As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. It comes down to having an online presence, understanding buyers’ needs, and, most importantly—a platform that can handle transactions.

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Why Every SaaS Platform Should Consider Becoming a PayFac

Agile Payments

SaaS platforms and Software vendors have a unique opportunity. Whether you already offer some type of payment collectionoption or have an application that has the potential to leverage payments there has never been a better time to explore your options. EXECUTIVE SUMMARY.

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6 Fool-Proof Ways to Boost Software Sales with PPC

FastSpring

And this doesn’t just apply to people who want to know Spice Girls tour dates; it applies to business owners looking for software solutions, too. To turn views into quality conversions, here are some of our top PPC tips to increase software sales. Focus on education. that addresses a specific issue.

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FastSpring’s 2019 Ecommerce Growth Package

FastSpring

In this joint webinar with TechSmith, a global leader in screen capture software, we’re showcasing why you should consider using video to create more engaging content and improve the conversion rate on your site. Post topics include marketing, branding, analytics, various ecommerce platforms, and conversion optimization tips.

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Structuring the Organization and Duties of Product Marketing and Competitive Analysis

Kellblog

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. So the question becomes: in enterprise software, how do we structure product marketing and competitive in the best way to do just that? 7] Content being collateral (e.g.,

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

“It got us thinking: Why is there no purpose-built operating system for corporate learning and development teams, when their jobs are so strategic to the business, and they’re managing massive budgets, but they can’t track things like ROI?” There are now over 150 enterprise companies using the platform.