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A Vendor’s Guide to B2B Ecommerce

FastSpring

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online.

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FastSpring’s 2019 Ecommerce Growth Package

FastSpring

Ways to improve ecommerce conversion rates. In this joint webinar with TechSmith, a global leader in screen capture software, we’re showcasing why you should consider using video to create more engaging content and improve the conversion rate on your site. Podcast: Ecommerce Conversations by Practical Ecommerce.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. B2B customer journey touchpoints are occasions when business customers interact with a brand. White papers. Phone calls.

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6 Fool-Proof Ways to Boost Software Sales with PPC

FastSpring

If there’s one thing we can count on, it’s that just about everyone online is using Google. And this doesn’t just apply to people who want to know Spice Girls tour dates; it applies to business owners looking for software solutions, too. Find your audience where they already are online. Focus on education.

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What are inbound leads?

Baremetrics

of businesses struggle with lead generation. Your SaaS business needs a solid system for finding qualified leads and converting them to customers if it will survive and thrive. It could be a piece of educational content on your website, social media posts, or even a direct referral from your existing customers.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

“It got us thinking: Why is there no purpose-built operating system for corporate learning and development teams, when their jobs are so strategic to the business, and they’re managing massive budgets, but they can’t track things like ROI?” There are now over 150 enterprise companies using the platform.

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5 Financial Reports Every Business Should Be Running

OPEXEngine

Here are the 5 Financial Reports businesses can start analyzing to make better business decisions. It essentially takes all your income, revenue, or sales, and subtracts your expenses. There are two main methods for preparing a cash flow statement – direct and indirect. Income Statement.