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Payment Aggregation

Agile Payments

Becoming a Payment Facilitator, Payment Service Provider [PSP] or Payment Aggregator. Being a Payment Facilitator can be thought of as being a Master Merchant, facilitating credit and debit card transactions for sub-merchants within your payment ecosystem.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

Touchpoints also include occasions when clients interact with your software app in a SaaS context. During the sales process, including sales appointment scheduling, meetings and payment processes. Thus, customer journey touchpoints may occur anywhere in the marketing, sales and support processes. Video chat.

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A Vendor’s Guide to B2B Ecommerce

FastSpring

If a product or service is being sold online—regardless if the sale itself happens through a sales-rep assisted process, online shop, or platform—it’s considered B2B ecommerce. There was one problem—the process of buying BizNet’s software wasn’t exactly straightforward. Let’s get selling!

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MQL vs. PQL vs. SQL: What You Need to Know

Baremetrics

Without a proper way of filtering leads to find the ones who have the most relevant need for a product or service, marketing teams would spend a lot of time and money gathering thousands of leads with only a fraction converting on business goals. To be considered an SQL, a lead would have to show enough interest in the product or service.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

It got us thinking: Why is there no purpose-built operating system for corporate learning and development teams, when their jobs are so strategic to the business, and they’re managing massive budgets, but they can’t track things like ROI?” We’re enterprise software for a new category called LearnOps.

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6 Fool-Proof Ways to Boost Software Sales with PPC

FastSpring

And this doesn’t just apply to people who want to know Spice Girls tour dates; it applies to business owners looking for software solutions, too. To turn views into quality conversions, here are some of our top PPC tips to increase software sales. If someone has a question about anything, the first stop is almost always Google.

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Structuring the Organization and Duties of Product Marketing and Competitive Analysis

Kellblog

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. So the question becomes: in enterprise software, how do we structure product marketing and competitive in the best way to do just that? 7] Content being collateral (e.g.,