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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Touchpoints also include occasions when clients interact with your software app in a SaaS context. Customer service.

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MQL vs. PQL vs. SQL: What You Need to Know

Baremetrics

Without a proper way of filtering leads to find the ones who have the most relevant need for a product or service, marketing teams would spend a lot of time and money gathering thousands of leads with only a fraction converting on business goals. To be considered an SQL, a lead would have to show enough interest in the product or service.

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A Vendor’s Guide to B2B Ecommerce

FastSpring

If a product or service is being sold online—regardless if the sale itself happens through a sales-rep assisted process, online shop, or platform—it’s considered B2B ecommerce. There was one problem—the process of buying BizNet’s software wasn’t exactly straightforward. Let’s get selling!

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FastSpring’s 2019 Ecommerce Growth Package

FastSpring

In this joint webinar with TechSmith, a global leader in screen capture software, we’re showcasing why you should consider using video to create more engaging content and improve the conversion rate on your site. Blog: Why The Subscription Model Is The Future And How To Make The Switch – FastSpring.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

It got us thinking: Why is there no purpose-built operating system for corporate learning and development teams, when their jobs are so strategic to the business, and they’re managing massive budgets, but they can’t track things like ROI?” We’re enterprise software for a new category called LearnOps.

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SaaS Tools for Business Growth: Five Essentials You Must Have

Totango

SaaS Tools to Jumpstart Your Business Growth: Five Essential Apps. Software-as-a-Service ( SaaS ) tools automate your business functions, fueling your growth by increasing efficiency. Software-as-a-Service tools are apps that are hosted remotely and accessed through the cloud rather than installed on-premise.