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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

The Challenges and Pitfalls of a Partner Ecosystem Drata attributes much of its success to its partner ecosystem, which is an interesting case study for most, so how do they break up marketing, sales, and resource allocation vs. a more direct-sales modeled business? The sales reps were friends, and accounts were shared.

AWS 215
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12 Customer Success predictions and trends for 2023

ChurnZero

With its ability to comb through big data sets like email faster and more accurately than humans, AI will help more product teams maintain product-market fit. The post-sales customer journey will also become more intelligent as organizations accelerate their use of cutting-edge data and technologies.

Trends 98
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How to Work With a Consultant: The Ultimate Guide

Neil Patel

Hire a consultant, hands down. In a nutshell, they can give you expert opinions, analysis, and recommendations that can help ensure a more objective-based approach to grow your business and maximize sales – all at the same time. Unfortunately, your in-house team doesn’t have the required expertise to push through change.

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Achieving Customer Success Maturity: Focus Areas, Pitfalls, and Warning Signs

ChurnZero

In this preliminary phase, you’re still likely trying to reach product-market fit, you can count your customers on two hands, and you have a good sense of your customers’ satisfaction with your service despite not having any formal surveying. Traits: Product-market fit. $6M Pre-Build Phase. Build Phase.

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SaaStr Podcasts for the Week with Pendo and New Relic — July 12, 2019

SaaStr

And everything I do in supporting my CMO is inspired by the way Jackie up managed for me, and the way Jackie was able to be my right hand for so long. And I’ve grown … like I very much appreciated her at the time, I’ve hired her once and worked with her twice. They plant future bets really well.

Scale 135
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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Operational efficiency. S Curves At HubSpot we often discussed S Curves - the idea behind them is that all products, markets and business models follow a predictable cycle of growth, maturity and decline (the pattern often looks like an “S”). Inventing is to innovation as simplicity is to operational excellence.

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Lessons learned from growing a PM team in a hyper-growth startup

Point Nine Land

There are many posts out there explaining how startup co-founders should “land the first sales, then hire the first 2 sales and when to hire a VP sales”. But, in my experience, there’s very little written about what is the equivalent for Product Management. Are you done with product management?