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Why The Era of Efficient Growth is Now: The 2023 VC State of the Market with SaaStr CEO and Founder Jason Lemkin (Podcast +Video)

SaaStr

We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends. We’ll also examine how public markets currently influence the SaaS industry and unpack the elevated CIOs’ role in budgeting for SaaS products.

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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. More and more info is entering the Cloud, creating more exposure and risk.

AWS 207
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Clouded Judgement 1.12.24 - Hard Truths

Clouded Judgement

Many companies raised rounds in 2021 who thought they had product market fit. Or who thought their market was 10x bigger than it actually was. For founders - it’s perfectly ok to come to the conclusion that you don’t have product market fit. Valuations have come down (this is good for everyone!)

Cloud 284
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Unlocking Revenue Growth with Segmentation

Chart Mogul

This is where we as a company should be spending our efforts – where we have product-market fit. A self-serve or product-led motion can play a crucial role in enhancing the customer experience, driving growth, and optimizing operational efficiency. How much revenue does direct sales contribute over self-serve?

Revenue 52
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An Honest Review of Pendo Analytics

User Pilot

This suggests that these users selected a next step that hadn't been pre-defined in Pendo by the dummy product marketing team. These types of insights into user engagement are useful because they help product teams identify the most common patterns in user behavior and act accordingly to improve onboarding systems.

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Achieving Customer Success Maturity: Focus Areas, Pitfalls, and Warning Signs

ChurnZero

In this preliminary phase, you’re still likely trying to reach product-market fit, you can count your customers on two hands, and you have a good sense of your customers’ satisfaction with your service despite not having any formal surveying. Traits: Product-market fit. $6M Pre-Build Phase. Build Phase.

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How to Work With a Consultant: The Ultimate Guide

Neil Patel

Operations Consultants. These are individuals or agencies that can help clients improve operations efficiency and performance. Activities in this segment vary from advisory services to hands-on implementation support for primary functions (sales, production, marketing, etc.)