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21 Digital Marketing Tools You Need When Starting a Business

Neil Patel

When it comes to marketing, sales, and CRM software, HubSpot has become one of the top players. For the sake of this post, let’s focus on its marketing software solutions. Your typical free software won’t offer you much but UberSuggest isn’t your typical free software. The best digital marketing tools make life easier.

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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. Preventing churn starts at the beginning of the customer journey, and an especially critical time is during the onboarding process.

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How to Sell Subscriptions: 4 Strategies for SaaS Companies

Chargify

But some software-as-a-service (SaaS) companies struggle with how to sell subscriptions. A great example of this strategy being done right is Dropbox’s freemium offering , which allows “users to see how easy it is to back up and share their files using the Dropbox platform,” says Sujan Patel, cofounder of Right Inbox.

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The Stages Of A SaaS Company: When To Scale For Success

Chargify

There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle. Establishing relationships with advisors and/or mentors. Refining customer experience/onboarding. It came up because people regularly refer to Chargify as a startup, but our company has been around since 2009.

Scale 74
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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. There are rules in starting an enterprise software company. I’ve built commercial software products before. A SaaStr Classic!! million in 2013 to $115.9 million in 2014.).

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Nikki Ivey is Cofounder of SDRDefenders and Head of Growth Development at Cultured Perspective, a Black owned Startup Consultancy. “An entrepreneurial leader and advisor from a technology background. A people person with extensive C-Level experience in enterprise software, business development and operations. Nikki Ivey.

Scale 130
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SaaStr Podcast #358 with Tipalti Founder & CEO Chen Amit

SaaStr

To date, Chen has raised over $146M with Tipalti from the likes of Oren Zeev, Dan Rose, Mike Chalfen and then Greenspring, Truebridge and 01 Advisors to name a few. I was living in the Bay area at that time, moved back to Israel and then did some hobbies and ran some of my ideas, at some point in time called Oren, my cofounder in Tipalti.