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How to Sell Subscriptions: 4 Strategies for SaaS Companies

Chargify

But some software-as-a-service (SaaS) companies struggle with how to sell subscriptions. A great example of this strategy being done right is Dropbox’s freemium offering , which allows “users to see how easy it is to back up and share their files using the Dropbox platform,” says Sujan Patel, cofounder of Right Inbox.

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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. While it’s not a bad idea to be measuring both, your monthly churn rate should be much, much lower than your annual churn rate.

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The Stages Of A SaaS Company: When To Scale For Success

Chargify

There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle. Establishing relationships with advisors and/or mentors. Here’s an example: in the beginning, New Relic didn’t see their target customers as developers. Refining customer experience/onboarding. Are we still a startup?

Scale 74
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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. There are rules in starting an enterprise software company. In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. A SaaStr Classic!!

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Never believe that doubting yourself is a bad thing. That company only lasted another year before they were out of business, so it was a poor use of my energy, time, and being away from my family – a lesson I work to pass on to others new in roles today. Invest in your development internally and externally. Joyce Johnson.

Scale 130