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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. Preventing churn starts at the beginning of the customer journey, and an especially critical time is during the onboarding process.

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How to Sell Subscriptions: 4 Strategies for SaaS Companies

Chargify

A great example of this strategy being done right is Dropbox’s freemium offering , which allows “users to see how easy it is to back up and share their files using the Dropbox platform,” says Sujan Patel, cofounder of Right Inbox. Offering a basic version of the product for free gets people hooked.

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Leveling Up

Andreessen Horowitz

Roblox cofounder and CEO David Baszucki and a16z’s Jonathan Lai look discuss the ways AI is changing games and virtual worlds and how we create them. [00:40] Let’s say the first time that you’re onboarding the Roblox, you could have a guide that basically shows you where to go next.

AI 81
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21 Digital Marketing Tools You Need When Starting a Business

Neil Patel

It uses AI to help you find a cofounder, additional member, or advisor based on a certain set of criteria. CoFoundersLab intends on helping to create a large ecosystem of business owners, entrepreneurs, consultants, and advisors so it’s that much easier to find whatever you need at the current stage in your business.

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The Stages Of A SaaS Company: When To Scale For Success

Chargify

Establishing relationships with advisors and/or mentors. Refining customer experience/onboarding. The third stage is when other people can see what you are doing and now other companies try to copy and destroy you ,” explains Airbnb cofounder and CEO Brian Chesky. Seeking financing from friends and family.

Scale 74
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The 3 Stages of Hiring GTM Executives

Sales Hacker

David Sacks – GP at Craft Ventures, and this week I thought I’d wrap it up with Part 2 stemming from a great session with Spenser Skates , CEO and CoFounder of Amplitude. Justin Stackany CEO / Startup Advisor & Former CCO Hungry generalists who are uncomfortable being bored and secretly enjoy a little chaos.

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. But of course, it wasn’t always quite that big!