Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin
SaaStr
JULY 5, 2024
Some are decades-old problems, while others have emerged from this new world we’re in. GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. They hire a VP of Sales who doesn’t want to sell or learn the product.
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