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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. Startups operate in newer markets where pricing standards haven’t been set. In addition, these new markets evolve very quickly, and consequently, so must pricing.

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ServiceTitan: Benchmarking the S1 Data

Clouded Judgement

” The trades consist of the collection of field service activities required to install, maintain, and service the infrastructure and systems of residences and commercial buildings. There are hundreds of thousands of trades businesses providing essential services in every corner of the country.

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What is Vertical SaaS?

Stax

That’s the main premise of vertical SaaS. Unlike horizontal SaaS solutions that serve a broad range of businesses, vertical SaaS solutions are designed with deep knowledge of specific markets—making them more intuitive, efficient, and impactful. What is Vertical SaaS? Targeted marketing strategies.

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How Do SaaS Companies Actually Make Money from Payments?

USIO

Picture this: You’re building an awesome SaaS tool—maybe for managing booster clubs (like BoosterHub) or for streamlining medical offices (like PracticeSuite). But then you think, “Why not also offer payments to our users?” 0.6%) per transaction processed through their platform.

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PE Loves SaaS Again: Thoma Bravo Buys Olo for $2 Billion

SaaStr

The SaaS PE market is heating up again, and Thoma Bravo just made a big statement buying SaaS restaurant pioneer Olo for $2 Billion. share, 65% premium) Why This Deal Matters for B2B and SaaS This isn’t just another PE rollup. That’s $10.25 ” The Bigger Picture This deal is part of a broader pattern. .”

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Cyber Weekend Benchmarking Data: 2024 SaaS and Software Holiday Spend Report

FastSpring

It’s almost time again for Cyber Weekend, and November sales spikes aren’t just for holiday gifts and physical goods — SaaS and software companies also benefit from this annual increase in sales. trends in year-end SaaS and software sales data. trends in year-end SaaS and software sales data.

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Breaking Into Asia? Benchmarking Data and Insights on SaaS Subscriptions in Asia

FastSpring

Here are the questions we sought to answer by analyzing anonymized subscription data for transactions across various Asian countries (excluding broader “APAC” regions like Australia, New Zealand, and Indonesia): How do customers in Asia’s growing markets prefer to manage their SaaS subscriptions? but they’re growing.