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Digital marketing for SaaS providers: How to promote Embedded Payments

Payrix

You’ve decided to offer Embedded Payments to your customers. Adding Embedded Payments gives you an exciting opportunity to grow your business and solve real pain points for your customers. However, to capture success you’ll need to promote your new payments offering with customers and prospects.

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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. In this article, we’ll cover: Current app store practices and rates. Highlights from recent U.S. Interested?

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

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How software companies can leverage value added services to deepen customer relationships

Payrix

Your product is your bread and butter, and as a verticalized software company, you know just how important a tailored, industry-specific application is to your end user. User experience has become a cornerstone in shaping the world of SaaS.

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Developing an Effective Go-To-Market Strategy for Integrated Payments

Unlock the secrets of successful integrated payments with this comprehensive guide to creating a go-to-market strategy! Discover how software companies can maximize conversion rates, profitability, and customer satisfaction by developing a cohesive value prop and sales story. Don't miss out on this valuable resource.

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The Best Recurring Payment Systems

Baremetrics

Finding the right recurring payment system to process recurring invoices for your subscription-based business isn't easy. Aside from there being a multitude of options in the market, SaaS and subscription businesses often have a diverse and complex set of items that they need their chosen platform to check-off the list.

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In the Vault: Placing Multiple Bets on a ‘Mosaic of Solutions’ With Former Global Payments CEO Jeff Sloan

Andreessen Horowitz

In this conversation, a16z General Partner Angela Strange talks with J eff Sloan, former CEO of Global Payments, about how he was early to spot significant industry trends, how to make bets that move an organization, and the sea change that AI represents for the financial services industry. Angela: Why Global Payments?

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The Power of Co-Branding and White Labeling in Integrated Payment Solutions

Discover how co-branding and white labeling can transform your integrated payment solution to enhance user experience and build customer trust. This article explores the subtle yet impactful differences between third-party, co-branded, and white-labeled payment integrations, offering critical insights for software companies.

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The Art of Invisible Onboarding in Integrated Payments

Discover the transformative world of invisible onboarding in integrated payments with our enlightening article! This article is also your guide to choosing the right partner with the required technological infrastructure, market acumen, and a consultative approach, ensuring your onboarding strategy is contemporary and compliant.

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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It emphasizes the importance of transparent pricing, flexible contracts, and robust go-to-market strategies.