Buyer Personas: Tips to Make Them Work Better for Your Sales Team
Sales Hacker
MARCH 25, 2021
First, how does the knowledge that Terry is married and loves eating Smarties help your reps make a sale? Or Mary from marketing? Our guess is that poor Polly from purchasing is gathering dust on a noticeboard in the canteen or buried somewhere deep in your internal network of folders. Your sales team.
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