OpenView Labs

JANUARY 12, 2021

Editor’s Note: This is a conversation between Kyle Poyar, VP of Market Strategy at OpenView, and Steven Forth, Partner at Ibbaka. . Back in another lifetime—exactly one year ago—Kyle and I offered up our pricing transformations for 2020. Pricing as a part of the customer experience (CX). Pricing for value adoption.

Pricing 53

Pricing Scale Outsourced Development Market Segmentation 53

FastSpring

AUGUST 2, 2023

To take advantage of our Contextual platform, its subscription and pricing capabilities, B2B offerings, and advanced reporting tools, just open a ticket with our support team here: [link]. No one can tell you right now how software developer work will look five years from now. Read how Walls.io He laughed.

Payment Solutions 142

Payment Solutions Payment Methods Merchant Services AI Search 142

SaaSOptics

MAY 19, 2022

In this case, you can run a cohort analysis across these market segments and see what acquisition methods perform best. Then, based on your available resources, you can hire separate teams and build campaigns to spearhead the acquisition of customers in these different market stages. Review your pricing strategy.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

OCTOBER 31, 2019

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment.

Cloud 100

Cloud Scale AWS Machine Learning 100

FastSpring

JANUARY 8, 2019

A marketing concept where a business offers several related products or services and sells them as one package solution, often at a reduced price. A reduction to the basic price of goods or services. Businesses reduce the price of a product or service by a specific dollar amount or percentage. Social Media Marketing.

Payment Methods 62

Payment Methods Merchant Services Payment Services Outsourcing Services 62

Outseta

JANUARY 20, 2020

Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. There was no strike price or vesting schedule associated with these units—they were simply granted to employees based on performance or as a recruiting tool.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Outseta

OCTOBER 11, 2019

Roambi was legitimately ahead of its time and market—the company began building a business application for the iPhone before Apple even released its software development kit for iOS. Both markets segments are over-served and highly competitive.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50