FastSpring

AUGUST 2, 2023

No one can tell you right now how software developer work will look five years from now. How Dopple Is Defining an Emerging Market : Founder and CEO Justin Scott shares marketing strategies, how to listen to your target audience, and more about launching a whole new software market segment.

Payment Solutions 137

Payment Solutions Payment Methods Merchant Services AI Search 137

OpenView Labs

JANUARY 12, 2021

When your customer’s business models change, you often need to resegment your market and adjust your pricing model. People with software development backgrounds will recognize these ideas. A scalable model is one that works as your business grows (or in some of your segments contracts).

Pricing 53

Pricing Scale Outsourced Development Market Segmentation 53

SaaSOptics

MAY 19, 2022

In this case, you can run a cohort analysis across these market segments and see what acquisition methods perform best. Then, based on your available resources, you can hire separate teams and build campaigns to spearhead the acquisition of customers in these different market stages.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

OCTOBER 31, 2019

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment.

Cloud 101

Cloud Scale AWS Artificial Intelligence 101

FastSpring

JANUARY 8, 2019

A software development technique—a variant of the service-oriented architecture (SOA) architectural style that structures an application as a collection of loosely coupled services. A small, distinct market segment. Social Media Marketing. It is also considered web-based word-of-mouth marketing. Net profit.

Payment Methods 61

Payment Methods Merchant Services Payment Services Outsourcing Services 61

Outseta

JANUARY 20, 2020

Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. Having just finished business school, my brain was wired in MBA mode—what were our core competencies as a company?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Outseta

OCTOBER 11, 2019

Roambi was legitimately ahead of its time and market—the company began building a business application for the iPhone before Apple even released its software development kit for iOS. Both markets segments are over-served and highly competitive.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50